Social and Behavioral Sciences Commons^™

Precision Agriculture And Big Farm Data: Producer Adoption And Opinions, Michael H. Castle, Bradley D. Lubben, Joe D. Luck

UCARE Research Products

Using scarce resources to feed an ever-increasing world population in the climate of increasingly-volatile commodity prices has charged producers with the task of becoming more efficient. The answer to these problems may lie within technological advancements, through the usage of precision agriculture and the “big” data these technologies are capable of producing. These technologies are expected to have an enormous impact that could effectively allow farmers to produce more with less. As such, research regarding producer adoption and opinions of the technology are of great relevance. Furthermore, there is great debate over the data produced by these technologies; with the …