Social and Behavioral Sciences Commons^™

Global Advertising And Its Implications On The Concept Of Spatial Identity: A Case Study Of Urban Billboard Advertising In Tunis, Kristen Hackett

Independent Study Project (ISP) Collection

Tunisia is a country that has a very distinct and unique culture and collective identity that was shaped by their equally specific and unique history. With these facts in mind this, I was very shocked to see that the advertisements utilized in the city of Tunis to appeal to the Tunisian public, are very similar, if not that same to those of the United States and all around the world. At first, I was under the impression that manufacturers and advertising agencies played into spatial identities, such as those sovereign to demarcated nations or cultures, and that their advertisements would …