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Social and Behavioral Sciences Commons™
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Articles 1 - 30 of 31
Full-Text Articles in Social and Behavioral Sciences
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Project
One approach to purpose advertising is brand activism—taking a stand on a sociopolitical issue. This research compares divergent perspectives on whether and how brand activism influences brand attitudes and purchase intentions. Results from three studies, in which real-world brands and messages were used, identify a credibility gap between brands with a reputation for activism (established activist brands) and those without a reputation (emergent activist brands). Findings also reveal how personal issue knowledge moderates the credibility gap. Among other contributions, this research creates a new brand typology in the brand activism arena and empirically demonstrates a more favorable effect for established …
Policymap, Melissa M. Johnson, Charlene Cain
Policymap, Melissa M. Johnson, Charlene Cain
Library Learn - Complete Video Collection
Add a contextual layer to presentations or articles by allowing others to see your findings in action. Don't just read your research results see them. View your findings in PolicyMap.
- Learn what PolicyMap is.
- Learn how to access PolicyMap from the library's homepage.
- Learn key features of PolicyMap.
Advertising And Marketing Communications, Aswin Thomas
Advertising And Marketing Communications, Aswin Thomas
Creative Thinking: Theory and Practice
Creativity in Advertising and Marketing Communications
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Intercollegiate Wine Business Invitational, Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, Luca Mallon
Student Engagement Posters
Nathan Saragoza, Ally Bushman, Cassidy Robinson, Hanna Bingham, Sam Weymouth, and Luca Mallon discuss student engagement at Linfield College with regard to their participation in the Intercollegiate Wine Business Invitational.
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections
Finding Aids
This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.
Find this collection in the University Libraries' catalog.
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.
Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.
Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.
Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.
100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.
Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.
The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.
Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.
Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.
Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.
Lost Symbol, by Dan Brown. New York: Doubleday, 2009.
Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.
Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.
Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson
Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.
Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.
Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson
Read Poster - Corey, Yvonne, Josee, & Alonda, Sturgis Library Student Assistants 2014, Amy Thompson
Library Marketing Materials
READ Poster, featuring Corey, Yvonne, Josee, and Alonda, Sturgis Library Student Assistants 2014.
Books: Oddly Normal, by John Schwartz. New York: Gotham, 2012.
The Girl with the Dragon Tattoo, by Stieg Larsson. New York: Knopf, 2005.
Tears of Pearl, by Tasha Alexander. New York: Minotaur Books, 2009.
The Walking Dead, by Robert Kirkman. Hunt Valley: Diamond Comic Distributor, 2006.
Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson
Read Poster - Vaughn Williams, Director Of Athletics, Amy Thompson
Library Marketing Materials
READ Poster, featuring Vaughn Williams, Director of Athletics at Kennesaw State University.
Book: The Servant: A Simple Story About the True Essence of Leadership, by James C. Hunter. Rocklin, CA: Prima Publishing, 1998.
Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson
Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.
Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Read Poster - Jennifer Young, Systems Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Jennifer Young, Systems Librarian.
Book: The Accidental Systems Librarian, by Nicole C. Engard with Rachel Singer Gordon. Medford NJ: Information Today Inc., 2003.
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Read Poster - Dr. David Evans, Avp Of Library Services, Amy Thompson
Library Marketing Materials
READ Poster, featuring Dr. David Evans, Assistant Vice President for Library Services and Dean of the Horace W. Sturgis Library.
Book: How I Became A Pirate, written by Melinda Long and illustrated by David Shannon. San Diego: Harcourt Inc., 2003.
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Read Poster - Rita Spisak, Super Sturgis Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Rita Spisak, Access Services Librarian.
Book: This Book is Overdue!: How Librarians and Cybrarians Can Save Us All, by Marilyn Johnson. New York: Harper, 2010.
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Read Poster - Eli Arnold, Information Librarian, Amy Thompson
Library Marketing Materials
READ Poster, featuring Eli Arnold, Information Librarian for the Horace W. Sturgis Library.
Book: Hero, by Perry Moore. New York: Hyperion, 2007.
Sign- Owlspace, Amy Thompson
Sign- Owlspace, Amy Thompson
Library Marketing Materials
Sign for OwlSpace, student study area in the Horace. W. Sturgis Library.
Brochure - It's For Ksyou!, Amy Thompson
Brochure - It's For Ksyou!, Amy Thompson
Library Marketing Materials
Brochure for the "It's for KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- It's For Ksyou!, Amy Thompson
Sign- It's For Ksyou!, Amy Thompson
Library Marketing Materials
Sign template for "It's For KSYou!" marketing campaign for Horace W. Sturgis Library.
Brochure - Adopt-A-Book Program, Amy Thompson
Brochure - Adopt-A-Book Program, Amy Thompson
Library Marketing Materials
Brochure for the Adopt-A-Book Program at the Horace W. Sturgis Library.
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Read Poster - Ksu Cheerleaders/Dance, Amy Thompson
Library Marketing Materials
Kennesaw State University cheerleaders and dance team promote reading. Pictured:
- Sydney Sullivan - dance
- Erin Crissman - cheer
- Jamie Marshall - cheer
- Jessica Stafford - dance
Book: Cheer Skills, by Jen Jones. Mankato, Minn.: Capstone Press, 2011.
Brochure - Naming Opportunities, Amy Thompson
Brochure - Naming Opportunities, Amy Thompson
Library Marketing Materials
Fundraising brochure and price list for naming opportunities at the Horace W. Sturgis Library.
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Read Poster - Scrappy The Owl, Adam Olsen, Amy Thompson
Library Marketing Materials
READ Poster, featuring KSU mascot Scrappy the Owl.
Book: The Book of North American Owls, by Helen Roney Sattler and Jean Zallinger. New York: Clarion Books, 1995.
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Powerpoint Design- It's For Ksyou! Theme, Amy Thompson
Library Marketing Materials
Powerpoint design slide for "It's For KSYou!" marketing campaign for the Horace W. Sturgis Library.
Sign- Owlspace2, Amy Thompson
Sign- Owlspace2, Amy Thompson
Library Marketing Materials
Sign for OwlSpace2, student study area in the Horace W. Sturgis Library.
The Applied Psychology Of Harry Hollingworth: Roots In The Great Plains, Volume 1, Harry Hollingworth, Ludy T. Benjamin, Lizette Royer-Barton
The Applied Psychology Of Harry Hollingworth: Roots In The Great Plains, Volume 1, Harry Hollingworth, Ludy T. Benjamin, Lizette Royer-Barton
University of Akron Press Publications
Harry Levi Hollingworth was one of the pioneers in the field known today as industrial-organizational psychology. He was the author of more than twenty books and a hundred scientific and theoretical articles. His honors were many, including serving as President of the American Psychological Association in 1927. In 1940, at the age of 60 and partly initiated by the sudden death of his wife, Hollingworth took stock of his life in an autobiography that focused on his origins and development in rural Nebraska and his subsequent career as a psychologist at Columbia University. For the first time, this autobiography is …
What Are You Afraid Of?, Rebecca Minton, Linnea Christine Kennedy, Chapman University, Candy Rodriguez, Rachael Bridgens, Chelsey Coleman, Krista Xvx, Leticia Dessire Mayorga, Stephanie Bovis, Lorene Spiller Gambill
What Are You Afraid Of?, Rebecca Minton, Linnea Christine Kennedy, Chapman University, Candy Rodriguez, Rachael Bridgens, Chelsey Coleman, Krista Xvx, Leticia Dessire Mayorga, Stephanie Bovis, Lorene Spiller Gambill
Women’s Studies, Feminist Zine Archive
Writings and art about self-care, the judicial system, Adrienne Rich, the portrayal of women in advertising, Andrea Dowrkin, sex roles and pornography, rape culture, Rita Gross, human trafficking, welfare, contraception, Margaret Sanger, The Vagina Monologues, Guerilla Girls, feminism and religion, Sandra Harding, tenure at Chapman based on gender, and Delores Huerta.
The Landmarks Of Federal Hill: History Of "The Echo", Joseph R. Muratore
The Landmarks Of Federal Hill: History Of "The Echo", Joseph R. Muratore
Joseph Muratore papers: Newspaper Columns
To appreciate the present Echo, we must understand what transpired to arrive at the present, voluminous, expressive voice of our community.
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Bay Area Rapid Transit (Bart) Advertisment, [Circa 1978], Bay Area Rapid Transit
Mayor Moscone
Clippings about BART Advertisment