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Social and Behavioral Sciences Commons™
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- Trade Industry Publication (5)
- Marketing (4)
- Small business (4)
- Academic Conference Presentations (2)
- Promotion (2)
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- Public relations (2)
- Small business sales (2)
- Trade show displays (2)
- Trade shows (2)
- Advertising (1)
- Advertising media comparison (1)
- Advertising use in small business (1)
- Broadcast and print advertising comparison (1)
- Business image (1)
- Credibility (1)
- Educational presentation/ consultation (1)
- Ethical communication (1)
- Home-based business (1)
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- Oklahoma Home-Based Business Association (1)
- Promotions (1)
- Small business credibility (1)
- Small business image (1)
Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Strategizing And Executing The Town Hall Meeting During A Time Of Crisis., Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
Effective communication is about relationships more so than it is about “getting the word out there” (a commonly used cliché). Communicating to build relationships isn’t necessarily difficult, but it does require strategically developed plan. This presentation lays out a seven-step action plan for a development effort that will result in a marketing/ communications effort developed by each county medical society.
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Spring Mall And Home Shows: Finding Your Competitive Edge At Smaller Retailer Events, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
How To Improve Your Professional Credibility, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Reaching Entrepreneurs Where They Live And Work: A Communication And Marketing Strategy For The Oklahoma Home-Based Business Association, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
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