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Advertising and Promotion Management
University of Nevada, Las Vegas
Fund raising; Nonprofit organizations – Marketing; Voluntarism; Volunteers
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Full-Text Articles in Social and Behavioral Sciences
Analysis Of Boys Hope Girls Hope Of Nevada, Andrea Sundberg, Brad Giles, Cedric Pittman, Imelda Delatorre, Rebbeca Morris Fridley
Analysis Of Boys Hope Girls Hope Of Nevada, Andrea Sundberg, Brad Giles, Cedric Pittman, Imelda Delatorre, Rebbeca Morris Fridley
UNLV Theses, Dissertations, Professional Papers, and Capstones
One of the most important components of any business is the ability to effectively market the organization. Marketing is critical in shaping the public's knowledge of services offered and how an organization distinguishes itself from other organizations within a community. This type of recognition ultimately affects an organization's sustainability. To effectively conduct outreach and create an effective marketing strategy nonprofit organizations are increasingly becoming reliant on volunteers to meet these missions. With nonprofit organizations taking on larger caseloads with limited staff, organizations are becoming more reliant on volunteers, which include the Board of Directors, to assist in marketing and fundraising. …