Social and Behavioral Sciences Commons^™

The Free-Play Tax Deduction Debate: How Academic Research Can Help, Anthony F. Lucas, Katherine Spilde

UNLV Gaming Research & Review Journal

Free-play is the primary play incentive for slot players in many jurisdictions, with some campaigns eclipsing $50 million in annual redemptions. The efficacy of these incentives remains questionable at best, creating some contentious tax policy issues. Operators want to deduct the face value of these offers from taxable gaming win, based in part on the assumption that they expand the tax base; however, many regulators and taxing authorities question this claim. Any failure to fully recover redeemed free-play creates a deduction that is partially funded by tax payers. Arguments on both sides of this complex tax policy issue are thoroughly …

Accessibility Of Tourism Websites: Attitudes And Behaviors, Filza Armadita

UNLV Theses, Dissertations, Professional Papers, and Capstones

While developed countries continue to shape an industry that has somehow become an integral part of the society, it only seems fair that the industry should provide equal access for every member of the society, recouping members of the market that is excluded without notice. The basic tier of service in the web interface is to provide information, before any booking systems and online purchasing (Siegel, 1997). In the travel industry, this basic tier is achieved in many different travel businesses, but consistently in destination marketing websites that solely promotes a tourism destination through delivering information about the specific location. …

Family-Friendly Las Vegas: An Analysis Of Time And Space, Diana Tracy Cohen

Occasional Papers

This paper explores the rise and fall of the “family-friendly” Las Vegas marketing era. Through analysis of casino advertisements, internal and external building infrastructure, and qualitative in-depth interviews with industry insiders, this work investigates the city’s reinvention of the early 1990s. Key factors that set the stage for the emergence of targeted family marketing are identified, addressing why this advertising approach ultimately did not sustain. Unique marketing case studies are identified throughout.

The Role Of Self Concept In Consumer Behavior, Marisa Toth

Graduate Research Symposium (GCUA) (2010 - 2017)

Understanding the processes that underlie consumer behavior has become an increasingly important area of research, especially for businesses and marketers. One of the most commonly studied variables believed to impact consumer behavior is self-concept.

The purpose of the current study is to examine the influence of self-concept in consumer behavior and identify factors that influence the relationship. Specifically, what is the relationship between different aspects of the self-concept and the consumption of publicly and privately consumed luxuries and necessities? Furthermore, how will this relationship be affected by the level of self-monitoring an individual displays?

An Examination Of Attitudes Toward Sexualized Advertising In Las Vegas, Ashley Crisp, Alexis Kennedy

McNair Poster Presentations

This study explores the attitudes of college-level criminal justice students as to their perception of sexualized advertising in Las Vegas, and if these attitudes have any correlation with the participant’s length of residency. The study also correlates college-level student’s attitudes toward sexualized advertising and how religious they rate themselves. Female participants who lived in Las Vegas for 5 years or more on average agreed advertisements in Las Vegas are too sexualized. In contrast, female participants who were either born in Las Vegas or lived there less than 5 years neither agreed nor disagreed that advertising was too sexualized. As for …

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

Public Health Faculty Publications

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Sex And Stereotyping In Sin City: A Content Analysis Of Las Vegas Magazine Advertisements, Michelle Irene Aikin

UNLV Theses, Dissertations, Professional Papers, and Capstones

There have been numerous studies regarding gender stereotyping, the objectification of women, and how sex is used to sell products and services. In a city that is notorious for "what happens here, stays here," it is important to be aware of Las Vegas cultural marketing trends and how they compare with society-wide values. Using sex excessively in advertisements may have a negative impact on the Las Vegas community and the shaping of a negative image of the city. How much sex appeal is used and the levels of sexuality in Las Vegas print advertisements has not yet been researched. A …

Fan Loyalty And Motivation, Jason Mays

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose Statement: The purpose of this professional paper is to review psychological and marketing theory and research to explain what motivates an individual to become a highly identified loyal fan of a sports team. Implications for professional practice and future research will be presented.

Justification: Understanding what motivates a fan to become a highly identified fan is important to a team manager because fans are the primary revenue source of a team. The fundamental goal of marketing managers is to create repeat customers (brand loyalty) (Fortunato, 2006) and loyal fans represent most repeat customers. An organization’s brand is critical in …

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering April 5, 2010 – July 4, 2010, Margaret N. Rees

Anti-littering Programs

• With Board approval, the next phase of the Don’t Trash Nevada marketing campaign began.
• The Hector’s Helpers program with the Clark County School District began curriculum development.
• The team participated in the strategic planning process for Keep Las Vegas Beautiful.
• The team met with the Education Director of Keep America Beautiful to begin the process of developing a statewide program.
• The team continued to develop the GIS database.
• A total of 15 clean-up events were conducted this quarter.

Enhanced Food Marketing To Children On The Internet: A Content Analysis, Sarah A. Ochsner

UNLV Theses, Dissertations, Professional Papers, and Capstones

In light of the continuing epidemic of childhood obesity, aggressive food marketing strategies have come under increased scrutiny as a possible contributing factor. It has been acknowledged in numerous studies, that poor nutrient quality of food and beverages dominate children's programming. The growth in child-specific media envoys has further increased favorable opportunities to market food and beverages to children, notably less regulated and parentally unsupervised. According to the U.S. Census Bureau, 65% of children aged 6-11 have home access to the Internet; and today, the majority of food manufacturers operate websites appealing to children. The Institute of Medicine issued a …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering April 6, 2009 – July 5, 2009, Margaret N. Rees

Anti-littering Programs

• Exploratory development of an adopt-a-block program was initiated to address the litter and desert dumping problems that exist in the urban-public land interfaces throughout Clark County began.
• Draft of SNAP recycling feasibility report was completed.
• Preliminary field data form was revised for GIS database project.
• Phase III media campaign began.
• Ten clean-up events were conducted this quarter.
• The team provided 534 cubic yards of roll-off space for clean-ups.

Analysis Of Boys Hope Girls Hope Of Nevada, Andrea Sundberg, Brad Giles, Cedric Pittman, Imelda Delatorre, Rebbeca Morris Fridley

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the most important components of any business is the ability to effectively market the organization. Marketing is critical in shaping the public's knowledge of services offered and how an organization distinguishes itself from other organizations within a community. This type of recognition ultimately affects an organization's sustainability. To effectively conduct outreach and create an effective marketing strategy nonprofit organizations are increasingly becoming reliant on volunteers to meet these missions. With nonprofit organizations taking on larger caseloads with limited staff, organizations are becoming more reliant on volunteers, which include the Board of Directors, to assist in marketing and fundraising. …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering January 6 - April 5, 2008, Margaret N. Rees

Anti-littering Programs

• The Interagency Anti-Litter Team received new direction concerning the recycling plan deliverables.
• The Phase II media plan was completed.
• One hundred fifty nine (159) people signed the anti-litter pledge this quarter.
• The anti-litter team participated in 14 different clean up events this quarter.
• The anti-litter team participated in four community outreach events this quarter.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Covering July 6 – Oct. 5, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic remains strong despite no separate marketing.

• Project Manager Douglas Joslin has been assisting the IVP team due to the resignation of Donna Grady.

• A new ad created in cooperation with Republic Services of Southern Nevada appeared in five different View newspapers in July.

• The messaging campaign year two plan is in development and will be ready in November.

• Forty-three people took the anti-litter pledge this quarter, bringing the total number of pledges to 431.

• Planning for the Don’t Trash Nevada exhibit at the Las Vegas Natural History Museum continued …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending April 05, 2007, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada website traffic increased by 144% over the previous quarter.

• Project Manager Douglas Joslin made a presentation about the Take Pride in America in Southern Nevada program to the Executive Committee on February 7, 2007.

• 20 Don’t Trash Nevada advertisements ran during February and March.

• A billboard has been in place on US95 and Russell Road throughout this quarter.

• Don’t Trash Nevada purchased radio spots on Metro Networks in February and March.

• 137 people have taken the on-line anti-litter and dumping pledge.

• The anti-litter team received a $10,000 dollar donation from …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2006, Margaret N. Rees

Anti-littering Programs

• Don’t Trash Nevada roll-out event held on October 12, 2006.

• Program website launched.

• 74 people have taken the on-line anti-litter and dumping pledge.

• Public-private partnership with Republic Services of Southern Nevada generated $11,917.97 in donations to Don’t Trash Nevada.

• Conducted 3 volunteer and 1 alternative workforce clean-ups this quarter.

• Fulfilled deliverable of 12 clean-ups for 2006 (9 volunteer / 3 alternative workforce).

• 16 volunteer clean-ups scheduled for 2007. • Two tons of agency-generated paper recycled this quarter, saving 14,000 gallons of water, 34 trees, and almost 8 cubic yards of landfill space.

• …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2006, Margaret N. Rees

Anti-littering Programs

• Team members have been meeting regularly with other interagency teams to plan for the upcoming messaging campaign roll-out event, set for October 12, 2006.

• The Interagency Anti-Litter Team recycled over a ton of paper this quarter.

• A task order modification request was completed, submitted, and approved this quarter. The request will make more funds available for the messaging campaign.

• A multi-pronged media buy for the messaging campaign has been planned this quarter and will be initiated in October.

• The Anti-Litter Team worked with the Nevada Division of Forestry to complete Phase Two of a clean-up …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending March 31, 2006, Margaret N. Rees

Anti-littering Programs

• A community-based roundtable met three times this quarter to suggest goals and objectives for the anti-litter strategic plan.

• Project Manager Doug Joslin is representing the public lands on a Clark County Recycling Advisory Committee, which met twice this quarter.

• Four public service announcements were produced by UNLV students, with one selected by the team for use in the Southern Nevada messaging campaign.

• The Clint Eastwood Take Pride in America PSA aired 74 times in January 2006 and was viewed by 116,802 people.

• The interagency team has begun arrangements for paper recycling in partnership with the …

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending December 31, 2005, Margaret N. Rees

Anti-littering Programs

• Messaging campaign proposal approved by the federal Land Managers.
• Invitations sent to potential Community Steering Committee members.
• Project Manager Doug Joslin appointed to new county-wide Southern Nevada Recycling Advisory Committee.
• Four public service announcements produced by UNLV students.
• Contract with the Nevada Division of Forestry (NDF) in progress for prison crew site clean-ups.
• Plan for agency requests for additional dumpsters and/or roll-offs approved by team.

Take Pride In America In Southern Nevada: Quarterly Progress Report, Period Ending September 30, 2005, Take Pride In America In Southern Nevada

Anti-littering Programs

• Interagency Anti-Litter Team met on August 22 and September 14, 2005.
• Community Anti-Litter Steering Committee participants have been identified.
• Project Manager Doug Joslin has been recommended for appointment to the new county-wide Southern Nevada Recycling Advisory Committee.
• Five Take Pride in America public service announcements were produced and delivered to television stations in southern Nevada.
• A messaging campaign proposal will be shared with the federal land managers on October 27, 2005.
• An initial review of progress on the Spring Mountains anti-litter pilot project has been conducted.
• Three Take Pride in America clean-up events were supported by the Anti-Litter Team. The …