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Social and Behavioral Sciences Commons™
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- <p>Advertising -- Newspapers</p> <p>Newspaper -- Circulation</p> (1)
- <p>Advertising.</p> <p>Drugs and mass media.</p> <p>Advertising - Drugs.</p> (1)
- <p>Feminism and mass media.</p> <p>Advertising.</p> (1)
- <p>Marketing - Social networks.</p> <p>Social networks.</p> (1)
- <p>Mass media -- Research.</p> <p>Mass media and children.</p> <p>Branding (Marketing)</p> (1)
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
A Study Of The Influence Of Branded Messages On Non-Branded Food Items When Presented To 10 To 14-Year-Old Children, Cassandra J. Chinn
A Study Of The Influence Of Branded Messages On Non-Branded Food Items When Presented To 10 To 14-Year-Old Children, Cassandra J. Chinn
Theses, Dissertations and Capstones
Children are more likely to create bonds with foods based on the environmental, socioeconomic and familial influences in their lives during early development stages. They gravitate to foods that are familiar to them and that are positioned with familiarity, creating an opportunity for branded food items to create more of a space in their psyche as part of their identity. Current research looks to reposition those energy-dense foods (commodity vegetables) that can often times be left unbranded, to see if immediate interest in the food items changes. Results found no significance to confirm nor deny a positive correlation in interest …
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Theses, Dissertations and Capstones
Advertisements are among the most pervasive forms of media. Portrayals of gender in advertisements constitute a significant subject of social research based on this pervasiveness and the influence that advertising media have on audiences. This influence is based on the notion that media is an institutional vehicle for ideas about products, lifestyles, and oppression. In this study, the institution of media is examined through an analysis of representations of patriarchy and gender oppression in media advertisements. The primary research question is: In what ways can we identify gender oppression and the support of hegemonic masculinity and systems of patriarchy in …
The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene
The Impact Of Social Networking Sites On College Students' Consumption Patterns, Whitney Sue Thoene
Theses, Dissertations and Capstones
This research study examines the effect of social media, particularly Facebook and Twitter, on the purchasing habits of college students by testing for correlations between recommendations on social media and consumption patterns. Moreover, the research also examines the role of gender and social media usage frequency on consumption patterns. Findings revealed that both Facebook and Twitter are being used to obtain sales information and promotions. Furthermore, gender has an impact on both social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
The Effects Of Anti-Depressant Advertising On Perception Of Depression In College Students At Marshall University, Deirdre Robertson
Theses, Dissertations and Capstones
This exploratory study was designed to determine the effects, if any, of direct-to-consumer advertising of anti-depressants on Marshall University students’ perceptions of depression and anti-depressant medication. For the purposes of the study, two versions of an advertisement were created: one including three false statements regarding depression and antidepressants, and one without false statements. A fifteen-question survey was also created as a baseline to measure whether the advertisement condition had any direct effects on the participants’ perceptions of depression and anti-depression and to provide comparison for the participants’ reactions. All three groups took the survey. There were ninety participants in the …
Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible
Niche Publications: Their Popularity And Profitability At Newspapers In Utah And West Virginia, Hilary Groutage Weible
Theses, Dissertations and Capstones
Newspapers have turned to niche, or specialty, publications as a way to boost revenue and readership since the popularity of the Internet and the rapidly changing ways of news delivery left many awash in a sea of red ink beginning in the mid 1990s. There is little empirical evidence that these publications benefit the host newspaper. This study is an attempt to add to that bank of knowledge. Editors, publishers and advertising managers in Utah and West Virginia were invited by e-mail to answer a Web-based survey about the popularity of niche publications among their readers and staffs. The study …