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Full-Text Articles in Social and Behavioral Sciences
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata
Theses & Dissertations
The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere
Theses & Dissertations
The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …
Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru
Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru
Theses & Dissertations
The media landscape has been profoundly transformed by the emergence of digital technologies and the internet, posing both challenges and opportunities for community radios to reach and expand their audiences. Through an in-depth case study analysis, this research aims to examine approaches and tactics utilized by Arua One FM, shedding light on the broader strategies that community radios can adopt to thrive amidst the dynamic digital disruptions in the media industry. Arua One FM is a rural community radio located in the North-West of Uganda and owned by Vision Group. This study employed qualitative methodologies with a focus on the …
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala
Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala
Theses & Dissertations
Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …