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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Leaders Of Today Are Challenged By Generation X Workforce Retention, Joyce K. Kutin Sep 2011

Leaders Of Today Are Challenged By Generation X Workforce Retention, Joyce K. Kutin

Joyce K Kutin RN, MSN, MOL

Many organizations today are comprised of a culturally diverse workforce. In addition to organizational diversity related to gender, ethnicity, race, or religious beliefs, there are also four different generations working side by side. Today’s workforce includes the Silent Generation, the Baby Boomers, Generation X, and Generation Y. The Silent Generation is known for their lifestyle approach of consistency, uniformity, conformity, law and order, hard work and playing by the rules. Baby Boomers were the first generation to grow up with television; they were the first to have broad access to news, issues, advertising, and a variety of programming. Generation X …


Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr Jun 2011

Marketing/ Communications Campaign Action Plan, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Effective communication is about relationships more so than it is about “getting the word out there” (a commonly used cliché). Communicating to build relationships isn’t necessarily difficult, but it does require strategically developed plan. This presentation lays out a seven-step action plan for a development effort that will result in a marketing/ communications effort developed by each county medical society.


Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 10), Anna Ujwary-Gil Jan 2011

Business And Non-Profit Organizations Facing Increased Competition And Growing Customers' Demands (Vol. 10), Anna Ujwary-Gil

Anna Ujwary-Gil

The major issues analyzed in the papers referred to: • business and non-profit organizations as an object of scientific research, • business and non-profit organizations in market economy, • modern tools for business and non-profit organizations management • business and non-profit organizations – global and regional aspects, • financial aspects of managing business and non-profit organizations.