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Social and Behavioral Sciences Commons

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Advertising and Promotion Management

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Bryant University

Communication

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker Apr 2017

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.


Social Media Influence: Metrics Matter, Juliana Houldcroft Apr 2017

Social Media Influence: Metrics Matter, Juliana Houldcroft

Honors Projects in Marketing

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …