Open Access. Powered by Scholars. Published by Universities.®
Physical Sciences and Mathematics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Physical Sciences and Mathematics
Viral Marketing For Smart Cities: Influencers In Social Network Communities, Madhura Kaple, Ketki Kulkarni, Katerina Potika
Viral Marketing For Smart Cities: Influencers In Social Network Communities, Madhura Kaple, Ketki Kulkarni, Katerina Potika
Faculty Publications, Computer Science
Social networks are used by cities primarily for announcing local-area events, but also for increasing engagement of citizens in votes and elections. Given the current plethora of heterogeneous social networks, city administrators can benefit from social networks to promote initiatives, which are important to a current smart city as well use them to discover future needs in order to manage resources more efficiently. Our focus in this paper is how we can adapt commercial and viral marketing techniques to smart city systems to influence the behavior, opinion and choices of citizens in order to improve their well being and that …