Physical Sciences and Mathematics Commons^™

Attitudes, Behavior, And Archetypes In The Clackamas River Basin: A Model Of Water Customer Analysis And Outreach For Watershed Protection And Conservation, Daniel Close Larson

Dissertations and Theses

Fresh water resources around the globe are under threat of diminishing supply and quality due to rapid population growth, climate change, drought, and waste. This dissertation aims to address the protection of fresh water at the source, the tap, and how water customer attitudes influence protection and conservation using a watershed-wide lens. Using the Clackamas River Watershed which resides within the Portland Metropolitan Area (PMA), I seek to investigate water customer attitudes towards a source water protection program and their willingness to pay to support such an endeavor, attitudes and behaviors that result in household water conservation, and an exploration …