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Artificial Intelligence and Robotics
Research Collection School Of Computing and Information Systems
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Full-Text Articles in Physical Sciences and Mathematics
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …
The Challenges Of Creating Engaging Content: Results From A Focus Group Study Of A Popular News Media Organization, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
The Challenges Of Creating Engaging Content: Results From A Focus Group Study Of A Popular News Media Organization, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
The process of content creation for distribution via social media platforms is not a trivial one for social media editors as the goal of creating both serious and engaging content is challenging, with no clear or differing guidelines or rules across and between platforms. For creators of serious content, such as news organizations, advertisers, or educational institutions, engagement has a deeper meaning beyond likes, shares, etc. that is aimed at the audience actually processing the underlying content associated with a social media post. In this research, we report findings from a group study that aimed to understand the process and …