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Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

2019

Artificial Intelligence and Robotics

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Singapore Management University

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Full-Text Articles in Physical Sciences and Mathematics

Stylistic Features Usage: Similarities And Differences Using Multiple Social Networks, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen Nov 2019

Stylistic Features Usage: Similarities And Differences Using Multiple Social Networks, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

User engagement on social networks is essential for news outlets where they often distribute online content. News outlets simultaneously leverage multiple social media platforms to reach their overall audience and to increase marketshare. In this research, we analyze ten common stylistic features indicative of user engagement for news postings on multiple social media platforms. We display the stylistic features usage differences of news posts from various news sources. Results show that there are differences in the usage of stylistic features across social media platforms (Facebook, Instagram, Twitter, and YouTube). Online news outlets can benefit from these findings in building guidelines …


Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen Nov 2019

Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …