Physical Sciences and Mathematics Commons^™

Web Globalization: A Methodology For Developing Usable Websites For The Global Market, Ghassan Al Qaimari

Faculty of Informatics - Papers (Archive)

In today’s global economy, with the appearance of the Internet and the fast evolution of technology, the frontiers of local markets have been fading and blending with global markets. These markets with no boundaries have lead many companies, organizations, educational institutions, and digital libraries to develop their own websites, and to find ways to make them usable and accessible and their products saleable to customers outside their traditional markets. Going global can help corporations lower the cost of entry to international trade, increase sales, create global demands, and establish a reliable, professional and international image online.

This means that website …

Two Sides Of Market Orientation And The Link To Performance, Tim Coltman, Timothy M. Devinney

Faculty of Informatics - Papers (Archive)

The impact of a market-oriented strategy on business performance remains an open question. One of the reasons for this is that virtually all the work conducted in marketing has viewed market orientation as a reflective unidimensional structure. In this study we demonstrate that two measures of market orientation (i.e., reactive and proactive) are related, but essentially separate constructs. The results show that proactive market orientation has a significant and positive mediating effect between
resources and performance while reactive market orientation appears to be losing its effectiveness.