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Full-Text Articles in Physical Sciences and Mathematics

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh Dec 2011

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …


Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim Apr 2011

Predicting Item Adoption Using Social Correlation, Freddy Chong-Tat Chua, Hady W. Lauw, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Users face a dazzling array of choices on the Web when it comes to choosing which product to buy, which video to watch, etc. The trend of social information processing means users increasingly rely not only on their own preferences, but also on friends when making various adoption decisions. In this paper, we investigate the effects of social correlation on users’ adoption of items. Given a user-user social graph and an item-user adoption graph, we seek to answer the following questions: 1) whether the items adopted by a user correlate to items adopted by her friends, and 2) how to …


Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu Feb 2011

Manipulation In Digital Word-Of-Mouth: A Reality Check For Book Reviews, Nan Hu, Indranil Bose, Yunjun Gao, Ling Liu

Research Collection School Of Computing and Information Systems

Built upon the discretionary accrual-based earnings management framework, our paper develops a discretionary manipulation proxy to study the management of online reviews. We reveal that fraudulent review manipulation is a serious problem for 1) non-bestseller books; 2) books whose reviews are classified as not very helpful; 3) books that experience greater variability in the helpfulness of their online reviews; and 4) popular books as well as high-priced books. We also show that review management decreases with the passage of time. Just like fraudulent earnings management, manipulated online reviews reflect inauthentic information from which consumers might derive wrong valuation especially for …


Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy Feb 2011

Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy

Research Collection School Of Computing and Information Systems

Increasingly, consumers depend on social information channels, such as user-posted online reviews, to make purchase decisions. These reviews are assumed to be unbiased reflections of other consumers' experiences with the products or services. While extensively assumed, the literature has not tested the existence or non-existence of review manipulation. By using data from Amazon and Barnes & Noble, our study investigates if vendors, publishers, and writers consistently manipulate online consumer reviews. We document the existence of online review manipulation and show that the manipulation strategy of firms seems to be a monotonically decreasing function of the product's true quality or the …


Editorial: Special Issue On Ubiquitous Electronic Commerce Systems, Robert H. Deng, Jari Veijalainen, Shiguo Lian, Dimitris Kanellopoulos Jan 2011

Editorial: Special Issue On Ubiquitous Electronic Commerce Systems, Robert H. Deng, Jari Veijalainen, Shiguo Lian, Dimitris Kanellopoulos

Research Collection School Of Computing and Information Systems

Ubiquitous computing is a post-desktop model of human-computer interaction in which information processing has been thoroughly integrated into everyday objects and activities. Emerging ubiquitous electronic commerce systems (UECS) are expected to be available anytime, anywhere, and using different official or personal computing devices. Systems and services such as digital libraries, on-line business transactions, mobile office and mobile TV are widely deployed. Users will be able to access these services anytime, anywhere, while using any computing device in a pervasive way.