Physical Sciences and Mathematics Commons^™

Evaluating Online Trust Using Machine Learning Methods, Weihua Song

Doctoral Dissertations

Trust plays an important role in e-commerce, P2P networks, and information filtering. Current challenges in trust evaluations include: (1) fnding trustworthy recommenders, (2) aggregating heterogeneous trust recommendations of different trust standards based on correlated observations and different evaluation processes, and (3) managing efficiently large trust systems where users may be sparsely connected and have multiple local reputations. The purpose of this dissertation is to provide solutions to these three challenges by applying ordered depth-first search, neural network, and hidden Markov model techniques. It designs an opinion filtered recommendation trust model to derive personal trust from heterogeneous recommendations; develops a reputation …