Open Access. Powered by Scholars. Published by Universities.®
Physical Sciences and Mathematics Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Physical Sciences and Mathematics
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
Designing Targeted Mobile Advertising Campaigns, Kimia Keshanian
USF Tampa Graduate Theses and Dissertations
With the proliferation of smart, handheld devices, there has been a multifold increase in the ability of firms to target and engage with customers through mobile advertising. Therefore, not surprisingly, mobile advertising campaigns have become an integral aspect of firms’ brand building activities, such as improving the awareness and overall visibility of firms' brands. In addition, retailers are increasingly using mobile advertising for targeted promotional activities that increase in-store visits and eventual sales conversions. However, in recent years, mobile or in general online advertising campaigns have been facing one major challenge and one major threat that can negatively impact the …
Combining Natural Language Processing And Statistical Text Mining: A Study Of Specialized Versus Common Languages, Jay Jarman
USF Tampa Graduate Theses and Dissertations
This dissertation focuses on developing and evaluating hybrid approaches for analyzing free-form text in the medical domain. This research draws on natural language processing (NLP) techniques that are used to parse and extract concepts based on a controlled vocabulary. Once important concepts are extracted, additional machine learning algorithms, such as association rule mining and decision tree induction, are used to discover classification rules for specific targets. This multi-stage pipeline approach is contrasted with traditional statistical text mining (STM) methods based on term counts and term-by-document frequencies. The aim is to create effective text analytic processes by adapting and combining individual …