Physical Sciences and Mathematics Commons^™

How Should Plastic-Packaging Companies Apply Artificial Proofs And Topics Of Invention To Communicate Sustainability? : A Heuristic Developed On The Basis Of Rhetorical Analysis, Shristy Bashyal

Masters Theses

"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:

(i) Do plastic-packaging companies define sustainability on their website?

(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?

(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?

To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be …