Physical Sciences and Mathematics Commons^™

Creation Of Crm Selection Methodology For The Aerospace & Defense Industry, Reggie Arsenault

Regis University Student Publications (comprehensive collection)

The Aerospace and Defense Industry is rebounding from one of the worst financial downturns in the history of the market. What has emerged is a realization that the future for Aerospace and Defense manufacturing requires a focus on “services†versus supplying high quality products alone. In order to support such a complex offering of products and services, manufacturing organizations in the Aerospace and Defense Industry must migrate to a customer-centric business structure within their people, processes, and tools. To support the shift, companies must deploy a robust, enterprise, CRM (Customer Relationship Management) technology. The difficulty is in the selection process …