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Full-Text Articles in Physical Sciences and Mathematics
Bayesian Mixtures Of Autoregressive Models, Sally Wood, Ori Rosen, Robert Kohn
Bayesian Mixtures Of Autoregressive Models, Sally Wood, Ori Rosen, Robert Kohn
Sally Wood
In this paper we propose a class of time-domain models for analyzing possibly nonstationary time series. This class of models is formed as a mixture of time series models, whose mixing weights are a function of time. We consider specifically mixtures of autoregressive models with a common but unknown lag. The model parameters, including the number of mixture components, are estimated via Markov chain Monte Carlo methods. The methodology is illustrated with simulated and real data.
Rejoinder: Estimation Issues For Copulas Applied To Marketing Data, Peter Danaher, Michael Smith
Rejoinder: Estimation Issues For Copulas Applied To Marketing Data, Peter Danaher, Michael Smith
Michael Stanley Smith
Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by discussing further applications of copula models in marketing.
Forecasting Television Ratings, Peter Danaher, Tracey Dagger, Michael Smith
Forecasting Television Ratings, Peter Danaher, Tracey Dagger, Michael Smith
Michael Stanley Smith
Despite the state of flux in media today, television remains the dominant player globally for advertising spend. Since television advertising time is purchased on the basis of projected future ratings, and ad costs have skyrocketed, there is increasing pressure to forecast television ratings accurately. Previous forecasting methods are not generally very reliable and many have not been validated, but more distressingly, none have been tested in today’s multichannel environment. In this study we compare 8 different forecasting models, ranging from a naïve empirical method to a state-of-the-art Bayesian model-averaging method. Our data come from a recent time period, 2004-2008 in …