Physical Sciences and Mathematics Commons^™

Retailing Nears Holy Grail In 'Big Data', Jennifer Priestley

Jennifer L. Priestley

(First paragraph) Yesterday I was online looking for a red, cotton wrap skirt, size 6 (OK, maybe size 8). After viewing several different retail sites, clicking through countless options, I found the perfect skirt. But I had to “abandon” my cart to take care of a minor household crisis. When I went back online, it seemed as if every ad included size 6 women, wearing red wrap skirts. Even more interesting, most came with an incentive for free shipping or 10 percent off.