Physical Sciences and Mathematics Commons^™

A Study Of The Relationship Between Proenvironmental Product Use And Environmnetal Concern, Joshua M. Poulton

Theses and Dissertations

To be sustainable, an organization must be balanced in the three principles of economy, environment, and society. Advances in pro-environmental technology have overcome roadblocks limiting the economic and environmental principles. The remaining hurdle to becoming sustainable is having society’s beliefs and behaviors align. Understanding the interaction between an individual’s environmental belief and environmental behaviors is essential to bringing them into alignment. To explore this relationship, a model was developed that included the new ecological paradigm (NEP) scale and a generalized version of the theory of planned behavior (TPB). The attitudes, intentions, and use of six pro-environmental products were measured in …