Physical Sciences and Mathematics Commons^™

Can The Circular Economy Concretize Sustainability? A Construal Level Approach To Encourage Sustainable Consumption., Jolie Gutentag

Theses and Dissertations

Despite a growing awareness and understanding of the impact our lifestyles have on the environment, most people have not adequately changed their consumption patterns. One possibility for the disconnect is the perceived abstractness of sustainability. Drawing on construal level theory, this research proposes that framing environmental sustainability as circularity, using the principles of the circular economy, reduces the perceived abstractness of sustainability. Four studies investigate the effects of circular framing on sustainable consumption behavior, including the moderating role of consumers’ chronic level of construal, an innate mindset reflecting a tendency to view information more concretely or abstractly. Findings provide initial …