Physical Sciences and Mathematics Commons^™

Determinants Of Green Purchase Intentions Of Saudi Consumers, Amani Mohammed Kaadoor

Dissertations and Theses

Much of the research on how and why consumers engage in pro-environmental consumption has occurred in the wealthy countries of the West, where green markets are increasingly well established. Research in other economic and cultural context is sparse and points to large regional differences that cause some researchers to call key theoretical foundations, such as the Theory of Planned Behavior, into question. In response, this study investigates the factors that predict green purchase intention for food and personal care products in Saudi Arabia, a wealthy country with a rapidly growing population, severe environmental challenges, and a nascent green consumer market …