Physical Sciences and Mathematics Commons^™

Identification And Description Of Potentially Influential Social Network Members Using The Strategic Player Approach, Miles Q. Ott, Sara G. Balestrieri, Graham Diguiseppi, Melissa A. Clark, Michael Bernstein, Sarah Helseth, Nancy P. Barnett

Statistical and Data Sciences: Faculty Publications

Background: Diffusion of innovations theory posits that ideas and behaviors can be spread through social network ties. In intervention work, intervening upon certain network members may lead to intervention effects “diffusing” into the network to affect the behavior of network members who did not receive the intervention. The strategic players (SP) method, an extension of Borgatti’s Key Players approach, is used to balance the (sometimes) opposing goals of spreading the intervention to as many members of the target group as possible, while preventing the spread of the intervention to others. Objectives: We sought to test whether members of the SP …