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Articles 1 - 4 of 4
Full-Text Articles in Physical Sciences and Mathematics
An Empirical Analysis Of Mobile Voice Service And Sms: A Structural Model, Youngsoo Kim, William B. Vogt, Ramayya Krishnan, Rahul Telang
An Empirical Analysis Of Mobile Voice Service And Sms: A Structural Model, Youngsoo Kim, William B. Vogt, Ramayya Krishnan, Rahul Telang
Research Collection School Of Computing and Information Systems
In addition to the wireless telephony boom, a similar exponential increasing trend in wireless data service - short message service (SMS) - is visible as technology advances. We develop a structural model to understand how mobile users behave, especially how they consume voice, and services. Specifically, we measure the own- and the cross-price elasticities of these services. The cross-price elasticity is of significant importance because marketing activities are critically influenced by whether the goods are substitutes or complements. The research context poses significant econometric challenges due to three-part tariff, sequential discrete plan choice and continuous quantity choices. Using detailed individual …
Mapping Better Business Strategies With Gis, Tin Seong Kam
Mapping Better Business Strategies With Gis, Tin Seong Kam
Research Collection School Of Computing and Information Systems
The value of location as a business measure is fast becoming an important consideration for organisations. GIS (Geographical Information Systems), with its capability to manage, display, analyse business information spatially, is emerging as a powerful location intelligence tool. In the US, Starbucks, Blockbuster, Hyundai, and thousands of other businesses use census data and GIS software to help them understand what types of people buy their products and services, and how to better market to these consumers. For example, McDonald’s in Japan uses a GIS system to overlay demographic information on maps to help identify promising new store sites. Singapore Management …
Is Interpersonal Trust A Necessary Condition For Organisational Learning?, Siu Loon Hoe
Is Interpersonal Trust A Necessary Condition For Organisational Learning?, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
The organisational behaviour and management literature has devoted a lot attention on various factors affecting organisational learning. While there has been much work done to examine trust in promoting organisational learning, there is a lack of consensus on the specific type of trust involved. The purpose of this paper is to highlight the importance of interpersonal trust in promoting organisational learning and propose a research agenda to test the extent of interpersonal trust on organisational learning. This paper contributes to the existing organisational learning literature by specifying a specific form of trust, interpersonal trust, which promotes organisational learning and proposing …
Teaching "Global Project Management" With Distributed Team Projects, Randy Weinberg, Benjamin Gan
Teaching "Global Project Management" With Distributed Team Projects, Randy Weinberg, Benjamin Gan
Research Collection School Of Computing and Information Systems
The education of rising professionals must keep pace with changing forces of globalization and the realities of distributed work. Students who understand the basics of global project management, teamwork and collaboration are likely to find themselves at a competitive advantage over those who do not. This article describes the experiences in an undergraduate course called Global Project Management offered concurrently at two universities, one in the U.S. and one in Singapore, and incorporating collaborative student projects.