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Influence Of Mission, Audience, And Policy Context On Issue Framing: A Case Study Of Mobilization Against Hydraulic Fracturing In The Marcellus Shale, Rezwana Zafar

Graduate College Dissertations and Theses

The case of mobilization against hydraulic fracturing by interest groups provided an opportunity to examine the influence of three factors (mission, audience, and policy context) on diagnostic, prognostic, and motivational framing. A comparative analysis was conducted of the mobilization activities of five national environmental organizations with a local presence in the Pennsylvania and New York Marcellus Shale regions. The organizations varied with respect to organizational mission, the audiences they were targeting (urban and rural), and the policy context in which they worked (pro and anti-hydraulic fracturing). Data came from eleven semi-structured in-depth interviews with organization personnel, and from the organizations' …