Physical Sciences and Mathematics Commons^™

Brexit: Psychometric Profiling The Political Salubrious Through Machine Learning: Predicting Personality Traits Of Boris Johnson Through Twitter Political Text, James Usher, Pierpaolo Dondio

Conference papers

Whilst the CIA have been using psychometric profiling for decades, Cambridge Analytica showed that people's psychological characteristics can be accurately predicted from their digital footprints, such as their Facebook or Twitter accounts. To exploit this form of psychological assessment from digital footprints, we propose machine learning methods for assessing political personality from Twitter. We have extracted the tweet content of Prime Minster Boris Johnson’s Twitter account and built three predictive personality models based on his Twitter political content. We use a Multi-Layer Perceptron Neural network, a Naive Bayes multinomial model and a Support Machine Vector model to predict the OCEAN …