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Physical Sciences and Mathematics Commons™
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Full-Text Articles in Physical Sciences and Mathematics
Big Data And The Consumer, Seema Chokshi
Big Data And The Consumer, Seema Chokshi
MITB Thought Leadership Series
What is big data? The intuitive meaning of the phrase ‘big data’ might be “data that is huge in quantity”. But is that interpretation enough? Data of this type has existed for as long as humans have made records of their work. Some of the earliest writings, such as cuneiform, contain vast amounts of data covering areas as diverse as law, mapping and mathematical equations.
Driving And Effective Data-Ready Culture: How Companies Can Take On A Datadriven Approach To 11 Business, Johnson Poh
Driving And Effective Data-Ready Culture: How Companies Can Take On A Datadriven Approach To 11 Business, Johnson Poh
MITB Thought Leadership Series
TECHNOLOGY has turned the tables in favour of consumers, enabling them to find goods and services faster and access more choices. Companies now compete more intensely to capture consumers’ mindshare and scour for ways to keep their products relevant. But every coin has two sides. While technology has empowered consumers with choice, it has also offered companies a plethora of data to understand consumers better. This puts the odds in favour of companies that can leverage on data to gain consumer insights and meet their business objectives.