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Graphics and Human Computer Interfaces
Singapore Management University
Research Collection School Of Computing and Information Systems
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Full-Text Articles in Physical Sciences and Mathematics
Pagesense: Toward Stylewise Contextual Advertising Via Visual Analysis Of Web Pages, Tao Mei, Lusong Li, Xinmei Tian, Dacheng Tao, Chong-Wah Ngo
Pagesense: Toward Stylewise Contextual Advertising Via Visual Analysis Of Web Pages, Tao Mei, Lusong Li, Xinmei Tian, Dacheng Tao, Chong-Wah Ngo
Research Collection School Of Computing and Information Systems
The Internet has emerged as the most effective and a highly popular medium for advertising. Current contextual advertising platforms need publishers to manually change the original structure of their Web pages and predefine the position and style of embedded ads. Although publishers spend significant effort optimizing their Web page layout, a large number of Web pages contain noticeable blank regions. We present an innovative stylewise advertising platform for contextual advertising, called PageSense. The "style" of Web pages refers to the visual appearance of a Web page, such as color and layout. PageSense aims to associate style-consistent ads with Web pages. …