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Green Looks Good On You: The Rhetoric And Moral Identity Of Conscious Consumption Blogs, Abigail O'Brien
Green Looks Good On You: The Rhetoric And Moral Identity Of Conscious Consumption Blogs, Abigail O'Brien
Scripps Senior Theses
Conscious consumption blogs are at the center of a particular online community where eco-friendly products are popularized. Through the lens of these blogs, this paper analyzes discourse around identity, purchasing, sustainability, lifestyle, community, and activism, to investigate the forces at work in the conscious consumption movement and identify where there is a need for a shift towards a more political environmentalism. As an environmentalist strategy, conscious consumption disproportionately centers the consumer angle, constructing personal possessions as symbols of sustainability. Language analysis reveals strong individualistic messages about personal belief, preference, and benefit which overwhelm any sense of communal good. Instead, motivation …
Sustainability-Efficiency Paradox: The Efficacy Of State Energy Plans In Building A More Sustainable Energy Future, Austin Zimmerman
Sustainability-Efficiency Paradox: The Efficacy Of State Energy Plans In Building A More Sustainable Energy Future, Austin Zimmerman
Pitzer Senior Theses
State energy plans are created at the request of a sitting governor or State Legislature in order to provide guidance set goals for the state’s energy sector. These plans will be critical indicators of energy trends such as the future market share of coal, natural gas, and renewables. If the future of energy in the United States is to be remotely sustainable, low-carbon policies must headline state plans. The strength of a state’s energy plan in terms of sustainability is directly related to that state’s willingness to prioritize and commit to incorporating energy sources that produce negligible carbon emissions. Questions …