Physical Sciences and Mathematics Commons^™

Effects Of Alternative Framing On The Publics Perceived Importance Of Environmental Conservation, Amanda E. Sorensen, Daniel Clark, Rebecca C. Jordan

Nebraska Cooperative Fish and Wildlife Research Unit: Staff Publications

Effective communication of science to the general public is important for numerous reasons, including support for policy, funding, informed public decision making, among others. Prior research has found that scientists participating in public policy and public communication must frame their communication efforts in order to connect with audiences. A frame is the mechanism that individuals use to understand and interpret the world around them. Framing can encourage specific interpretations and reference points for a particular issue or event; especially when meaning is negotiated between the media and public audiences. In this study, we looked at the effect of framing within …