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Student Perceptions Of The Relative Importance Of Selected Attributes Of An Institution Of Higher Education: A Conjoint Approach, John Fraas, Ronald Paugh
Student Perceptions Of The Relative Importance Of Selected Attributes Of An Institution Of Higher Education: A Conjoint Approach, John Fraas, Ronald Paugh
John W. Fraas
A study investigated the relative importance of certain college attributes to the freshmen of Ashland University, a small, private university in Ohio. Five institutional characteristics were examined: availability and variety of financial aid, dorm life (living conditions and food quality), quality of education (quality of teaching, career relevance of the curriculum, and overall institutional reputation), student-faculty relationships and interaction (availability of faculty to students, faculty promotion of student development, and degree of faculty advice given to students on personal as well as academic matters), and campus social life.