Physical Sciences and Mathematics Commons^™

The Role Of Urban Mobility In Retail Business Survival, Krittika D'Silva, Kasthuri Jayarajah, Anastasios Noulas, Cecilia Mascolo, Archan Misra

Research Collection School Of Computing and Information Systems

Economic and urban planning agencies have strong interest in tackling the hard problem of predicting the odds of survival of individual retail businesses. In this work, we tap urban mobility data available both from a location-based intelligence platform, Foursquare, and from public transportation agencies, and investigate whether mobility-derived features can help foretell the failure of such retail businesses, over a 6 month horizon, across 10 distinct cities spanning the globe. We hypothesise that the survival of such a retail outlet is correlated with not only venue-specific characteristics but also broader neighbourhood-level effects. Through careful statistical analysis of Foursquare and taxi …