Physical Sciences and Mathematics Commons^™

Towards Easy Comparison Of Local Businesses Using Online Reviews, Yong Wang, Hammad Haleem, Conglei Shi, Yanhong Wu, Xun Zhao, Siwei Fu, Huamin Qu

Research Collection School Of Computing and Information Systems

With the rapid development of e-commerce, there is an increasing number of online review websites, such as Yelp, to help customers make better purchase decisions. Viewing online reviews, including the rating score and text comments by other customers, and conducting a comparison between different businesses are the key to making an optimal decision. However, due to the massive amount of online reviews, the potential difference of user rating standards, and the significant variance of review time, length, details and quality, it is difficult for customers to achieve a quick and comprehensive comparison. In this paper, we present E-Comp, a carefully-designed …