Physical Sciences and Mathematics Commons^™

Heterogeneous Embedding Propagation For Large-Scale E-Commerce User Alignment, Vincent W. Zheng, Mo Sha, Yuchen Li, Hongxia Yang, Yuan Fang, Zhenjie Zhang, Kian-Lee Tan, Kevin Chen-Chuan Chang

Research Collection School Of Computing and Information Systems

We study the important problem of user alignment in e-commerce: to predict whether two online user identities that access an e-commerce site from different devices belong to one real-world person. As input, we have a set of user activity logs from Taobao and some labeled user identity linkages. User activity logs can be modeled using a heterogeneous interaction graph (HIG), and subsequently the user alignment task can be formulated as a semi-supervised HIG embedding problem. HIG embedding is challenging for two reasons: its heterogeneous nature and the presence of edge features. To address the challenges, we propose a novel Heterogeneous …