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The Use And Effectiveness Of Online Social Media In Volunteer Organizations, Amy J. Connolly
The Use And Effectiveness Of Online Social Media In Volunteer Organizations, Amy J. Connolly
Amy J Connolly
Volunteer organizations face two challenges not found in non-volunteer organizations: recruiting and retaining volunteers. While social media use is increasing amongst individuals, its use and effectiveness for volunteer recruitment and retention by volunteer organizations is unknown. The dissertation reports the results of three studies to investigate this important question. Using a mixed-methods approach, it addressed the dual nature of social media and its effectiveness by including volunteer organizations and social media users. This dissertation found that although volunteer organizations are not using social media effectively, they could virtualize requirements of the recruitment process by focusing on relatable events instead of …
The Use And Effectiveness Of Online Social Media In Volunteer Organizations, Amy J. Connolly
The Use And Effectiveness Of Online Social Media In Volunteer Organizations, Amy J. Connolly
Amy J Connolly
Volunteer organizations face two challenges not found in non-volunteer organizations: recruiting and retaining volunteers. While social media use is increasing amongst individuals, its use and effectiveness for volunteer recruitment and retention by volunteer organizations is unknown. The dissertation reports the results of three studies to investigate this important question. Using a mixed-methods approach, it addressed the dual nature of social media and its effectiveness by including volunteer organizations and social media users. This dissertation found that although volunteer organizations are not using social media effectively, they could virtualize requirements of the recruitment process by focusing on relatable events instead of …
Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook, Fuxiang Chen, Ee-Peng Lim
Now You See It, Now You Don't! A Study Of Content Modification Behavior In Facebook, Fuxiang Chen, Ee-Peng Lim
Research Collection School Of Computing and Information Systems
Social media, as a major platform to disseminate information, has changed the way users and communities contribute content. In this paper, we aim to study content modifications on public Facebook pages operated by news media, community groups, and bloggers. We also study the possible reasons behind them, and their effects on user interaction. We conducted a detailed study of Content Censorship (CC) and Content Edit (CE) in Facebook using a detailed longitudinal dataset consisting of 57 public Facebook pages over 3 weeks covering 145,955 posts and 9,379,200 comments. We detected many CC and CE activities between 28% and 56% of …