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Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallbh Sambamurthy Feb 2011

Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallbh Sambamurthy

Research Collection School Of Computing and Information Systems

Increasingly, consumers depend on social information channels, such as user-posted online reviews, to make purchase decisions. These reviews are assumed to be unbiased reflections of other consumers' experiences with the products or services. While extensively assumed, the literature has not tested the existence or non-existence of review manipulation. By using data from Amazon and Barnes & Noble, our study investigates if vendors, publishers, and writers consistently manipulate online consumer reviews. We document the existence of online review manipulation and show that the manipulation strategy of firms seems to be a monotonically decreasing function of the product's true quality or the …


Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy Feb 2011

Fraud Detection In Online Consumer Reviews, Nan Hu, Ling Liu, Vallabh Sambamurthy

Research Collection School Of Computing and Information Systems

Increasingly, consumers depend on social information channels, such as user-posted online reviews, to make purchase decisions. These reviews are assumed to be unbiased reflections of other consumers' experiences with the products or services. While extensively assumed, the literature has not tested the existence or non-existence of review manipulation. By using data from Amazon and Barnes & Noble, our study investigates if vendors, publishers, and writers consistently manipulate online consumer reviews. We document the existence of online review manipulation and show that the manipulation strategy of firms seems to be a monotonically decreasing function of the product's true quality or the …


Making Memory: Techne, Technology, And The Refashioning Of Contemporary Memory, Kimberly Lacey Jan 2011

Making Memory: Techne, Technology, And The Refashioning Of Contemporary Memory, Kimberly Lacey

Wayne State University Dissertations

My dissertation answers two questions: Does the tension between interactive technologies and rhetoric re-shape the nature and relevance of the canon of memory? Do interactive technologies affect the ways we remember and persuade? I argue that my interpretation of techne suggests possibilities for the creation and production of new types of memory in combination with digital media. To interrogate this connection, I suggest three interpretations of the Greek concept, techne: as a process that is inherently productive; as a force that renegotiates contemporary sources of social power; and as a skill that balances expert knowledge with instrumentality. I explore …