Physical Sciences and Mathematics Commons^™

Exploring, Understanding, Then Designing: Twitter Users’ Sharing Behavior For Minor Safety Incidents, Mashael Yousef Almoqbel

Dissertations

Social media has become an integral part of human lives. Social media users resort to these platforms for various reasons. Users of these platforms spend a lot of time creating, reading, and sharing content, therefore, providing a wealth of available information for everyone to use. The research community has taken advantage of this and produced many publications that allow us to better understand human behavior. An important subject that is sometimes discussed and shared on social media is public safety. In the past, Twitter users have used the platform to share incidents, share information about incidents, victims and perpetrators, and …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

Early Detection Of Fake News On Social Media, Yang Liu

Dissertations

The ever-increasing popularity and convenience of social media enable the rapid widespread of fake news, which can cause a series of negative impacts both on individuals and society. Early detection of fake news is essential to minimize its social harm. Existing machine learning approaches are incapable of detecting a fake news story soon after it starts to spread, because they require certain amounts of data to reach decent effectiveness which take time to accumulate. To solve this problem, this research first analyzes and finds that, on social media, the user characteristics of fake news spreaders distribute significantly differently from those …

A Pedagogy Of Techno-Social Relationality: Ethics And Digital Multimodality In The Composition Classroom, Kristin M. Ravel

Theses and Dissertations

I bring together the relational ethics of feminist critical theory with approaches of multimodal rhetoric to examine the ethical implications of composing on social media platforms. Most social media platforms are designed to value consumerism, efficiency, quantity of web traffic, and constant synchronous response over concerns of responsible and critical communication. I propose a rhetorical approach of techno-social relationality (TSR) as an intervention against such corporate-minded design. Through this approach, I argue that civil engagement is not limited to people’s social responsibilities but rather is entwined in complex, material-technical contexts. By considering the responsibility of our machines as much as …

A Case Study On Social Media As An Effective Management Tool, Appolloh Omolloh

Walden Dissertations and Doctoral Studies

In small businesses in the United States, specifically those with fewer than 10 employees,

leaders may be skeptical of and resistant to the use of social media in their management

operations. Management literature does not indicate clear and effective guidelines and

policies detailing small marketing firms use of social media. The purpose of this

qualitative case study was to explore the perceptions of small marketing firm leaders

about the resources and knowledge needed for effective use of social media as a

management tool. Emerson's social exchange theory grounded the study. The study

targeted owners and managers of small marketing firms …

Estimating The Optimal Cutoff Point For Logistic Regression, Zheng Zhang

Open Access Theses & Dissertations

Binary classification is one of the main themes of supervised learning. This research is concerned about determining the optimal cutoff point for the continuous-scaled outcomes (e.g., predicted probabilities) resulting from a classifier such as logistic regression. We make note of the fact that the cutoff point obtained from various methods is a statistic, which can be unstable with substantial variation. Nevertheless, due partly to complexity involved in estimating the cutpoint, there has been no formal study on the variance or standard error of the estimated cutoff point.

In this Thesis, a bootstrap aggregation method is put forward to estimate the …

Detecting User Demographics In Twitter To Inform Health Trends In Social Media, Christopher R. Markson

Dissertations

The widespread and popular use of social media and social networking applications offer a promising opportunity for gaining knowledge and insights regarding population health conditions thanks to the diversity and abundance of online user-generated information (UGHI) relating to healthcare and well-being. However, users on social media and social networking sites often do not supply their complete demographic information, which greatly undermines the value of the aforementioned information for health 2.0 research, e.g., for discerning disparities across population groups in certain health conditions. To recover the missing user demographic information, existing methods observe a limited scope of user behaviors, such as …

Modeling Adoption Dynamics In Social Networks, Minh Duc Luu

Dissertations and Theses Collection

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress …

Empirical Analysis Of Socio-Cognitive Factors Affecting Security Behaviors And Practices Of Smartphone Users, Joseph P. Simpson

CCE Theses and Dissertations

The overall security posture of information systems (IS) depends on the behaviors of the IS users. Several studies have shown that users are the greatest vulnerability to IS security. The proliferation of smartphones is introducing an entirely new set of risks, threats, and vulnerabilities. Smartphone devices amplify this data exposure problem by enabling instantaneous transmission and storage of personally identifiable information (PII) by smartphone users, which is becoming a major security risk. Moreover, companies are also capitalizing on the availability and powerful computing capabilities of these smartphone devices and developing a bring-your-own-device (BYOD) program, which makes companies susceptible to divulgence …

Effects Of Investor Sentiment Using Social Media On Corporate Financial Distress, Tarek Hoteit

Walden Dissertations and Doctoral Studies

The mainstream quantitative models in the finance literature have been ineffective in detecting possible bankruptcies during the 2007 to 2009 financial crisis. Coinciding with the same period, various researchers suggested that sentiments in social media can predict future events. The purpose of the study was to examine the relationship between investor sentiment within the social media and the financial distress of firms Grounded on the social amplification of risk framework that shows the media as an amplified channel for risk events, the central hypothesis of the study was that investor sentiments in the social media could predict t he level …

Small Business Use Of Internet Marketing: Findings From Case Studies, Maya Demishkevich

Walden Dissertations and Doctoral Studies

Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business …

Mining User Viewpoints In Online Discussions, Minghui Qiu

Dissertations and Theses Collection (Open Access)

Online discussion forums are a type of social media which contains rich usercontributed facts, opinions, and user interactions on diverse topics. The large volume of opinionated data generated in online discussions provides an ideal testbed for user opinion mining. In particular, mining user opinions on social and political issues from online discussions is useful not only to government organizations and companies but also to social and political scientists. In this dissertation, we propose to study the task of mining user viewpoints or stances from online discussions on social and political issues. Specifically, we will talk about our proposed approaches for …

Opinion Mining Of Sociopolitical Comments From Social Media, Swapna Gottipati

Dissertations and Theses Collection (Open Access)

Opinions are central to almost all human activities by influencing greatly the decision making process. In this thesis, we present the problems of mining issues, extracting entities and suggestive opinions towards the entities, detecting thoughtful comments, and extracting stances and ideological expressions from online comments in the sociopolitical domain. This study is essential for opinion mining applications that are beneficial for policy makers, government sectors and social organizations. Much work has been done to try to uncover consumer sentiments from online comments to help businesses improve their products and services. However, sociopolitical opinion mining poses new challenges due to complex …

The Lived Experience Of Young Adult Burn Survivors' Use Of Social Media, Marie S. Giordano

Dissertations, Theses, and Capstone Projects

The purpose of this phenomenological study was to illuminate the meaning of social media use by young adult burn survivors. Five females and four males, aged 20-25, who sustained burns > 25%, were interviewed. Van Manen's (1999) phenomenological methodology provided the framework for this study. The meaning of the context of the lived experience is described in the five essential themes of identity, connectivity, social support, making meaning, and privacy. These young adult burn survivors, having experienced the traumatic effects of a burn during adolescence, use social media as a way of expressing their identity, while being cautious about privacy. Part …

Public Social Network Sites And Social Recruiting, Abby Peters

Open Access Theses & Dissertations

Social network sites (SNSs) are an increasingly popular form of social media used by individuals and organizations. As these platforms continue to transform the way people communicate with one another, they are simultaneously revolutionizing the way individuals interact with organizations. Part of this dramatic change is apparent in the processes by which organizations are recruiting employees and job seekers are pursuing employment. To investigate these phenomena, I employed the diffusion of innovations theory in a SNS context to examine the relationship between organizations' use of their corporate career website and their use of SNSs as recruiting sources. Subsequently, I used …

Attitudes And Behaviors In Online Communities: Empirical Studies Of The Effects Of Social, Community, And Individual Characteristics, Richard Kumi

Graduate Theses and Dissertations

Online communities and communities of practice bring people together to promote and support shared goals and exchange information. Personal interactions are important to many of these communities and one of the important outcomes of personal interactions in online communities and communities of practice is user-generated content. The three essays in the current study examines behavior motivation in online communities and communities of practice to understand how Social and personal psychological factors, and user-generated influence attitudes, intentions and behaviors in online communities.

The first essay addresses two research questions. First, how does Social capital influence exchange and combination behaviors in online …

Anomaly Detection On Social Data, Hanbo Dai

Dissertations and Theses Collection (Open Access)

The advent of online social media including Facebook, Twitter, Flickr and Youtube has drawn massive attention in recent years. These online platforms generate massive data capturing the behavior of multiple types of human actors as they interact with one another and with resources such as pictures, books and videos. Unfortunately, the openness of these platforms often leaves them highly susceptible to abuse by suspicious entities such as spammers. It therefore becomes increasingly important to automatically identify these suspicious entities and eliminate their threats. We call these suspicious entities anomalies in social data, as they often hold different agenda comparing to …

Predictive Modeling For Navigating Social Media, Meiqun Hu

Dissertations and Theses Collection (Open Access)

Social media changes the way people use the Web. It has transformed ordinary Web users from information consumers to content contributors. One popular form of content contribution is social tagging, in which users assign tags to Web resources. By the collective efforts of the social tagging community, a new information space has been created for information navigation. Navigation allows serendipitous discovery of information by examining the information objects linked to one another in the social tagging space. In this dissertation, we study prediction tasks that facilitate navigation in social tagging systems. For social tagging systems to meet complex navigation needs …

The Valuation Of User-Generated Content: A Structural, Stylistic And Semantic Analysis Of Online Reviews, Noi Sian Koh

Dissertations and Theses Collection (Open Access)

The ability and ease for users to create and publish content has provided vast amount of online product reviews. However, the amount of data is overwhelmingly large and unstructured, making information difficult to quantify. This creates challenge in understanding how online reviews affect consumers’ purchase decisions. In my dissertation, I explore the structural, stylistic and semantic content of online reviews. Firstly, I present a measurement that quantifies sentiments with respect to a multi-point scale and conduct a systematic study on the impact of online reviews on product sales. Using the sentiment metrics generated, I estimate the weight that customers place …

The Dynamics Of Cyberspace: Examining And Modelling Online Social Structure, Brian S. Butler '89

Doctoral Dissertations

It has been proposed that online social structures represent new forms of organizing which are fundamentally different from traditional social structures. However, while there is a growing body of empirical research that considers behavioral aspects of online activity, research on online social structure structural remains largely anecdotal. This work consists of three papers that combine previous studies of traditional social structures, empirical analysis of longitudinal data from a sample of Internet listservs, and computational modeling to examine the dynamics of social structure development in networked environments.

The first paper (Title: When is a Group not a Group: An Empirical Examination …