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Full-Text Articles in Physical Sciences and Mathematics
Where Is The Goldmine? Finding Promising Business Locations Through Facebook Data Analytics, Jovian Lin, Richard Oentaryo, Ee-Peng Lim, Casey Vu, Adrian Vu, Agus Kwee
Where Is The Goldmine? Finding Promising Business Locations Through Facebook Data Analytics, Jovian Lin, Richard Oentaryo, Ee-Peng Lim, Casey Vu, Adrian Vu, Agus Kwee
Research Collection School Of Computing and Information Systems
If you were to open your own cafe, would you not want to effortlessly identify the most suitable location to set up your shop? Choosing an optimal physical location is a critical decision for numerous businesses, as many factors contribute to the final choice of the location. In this paper, we seek to address the issue by investigating the use of publicly available Facebook Pages data-which include user "check-ins", types of business, and business locations-to evaluate a user-selected physical location with respect to a type of business. Using a dataset of 20,877 food businesses in Singapore, we conduct analysis of …
A Business Zone Recommender System Based On Facebook And Urban Planning Data, Jovian Lin, Richard Jayadi Oentaryo, Ee Peng Lim, Casey Vu, Adrian Wei Liang Vu, Philips Kokoh And Prasetyo
A Business Zone Recommender System Based On Facebook And Urban Planning Data, Jovian Lin, Richard Jayadi Oentaryo, Ee Peng Lim, Casey Vu, Adrian Wei Liang Vu, Philips Kokoh And Prasetyo
Research Collection School Of Computing and Information Systems
We present ZoneRec—a zone recommendation system for physical businesses in an urban city,which uses both public business data from Facebook and urban planning data. The systemconsists of machine learning algorithms that take in a business’ metadata and outputs a list ofrecommended zones to establish the business in. We evaluate our system using data of foodbusinesses in Singapore and assess the contribution of different feature groups to therecommendation quality.