Physical Sciences and Mathematics Commons^™

On-Line Banking Systems: Are They Sustainable?, Satish Mahadevan Srinivasan, Sachin Pawaskar, Abhishek Tripathi, Lotfollah Najjar

Information Systems and Quantitative Analysis Faculty Proceedings & Presentations

Although the trend for on-line banking has increased in recent years, the customers have not shown enthusiastic participation in the past and in present. Since the sustainability of a bank supporting on-line-banking service depends on what capacity it can attract new customers, retain already existing customers and how well can it extend its services to the current and future customer base. This investigation is focused on examining if there is any significant difference among the factors namely the transactional security, information design, navigational design, visual design, web site trust, web site satisfaction and e-loyalty over sustainability of on-line banking for …