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Physical Sciences and Mathematics Commons

Open Access. Powered by Scholars. Published by Universities.®

Databases and Information Systems

Technological University Dublin

2014

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Full-Text Articles in Physical Sciences and Mathematics

Exploring Customer Specific Kpi Selection Strategies For An Adaptive Time Critical User Interface, Ingo Keck, Robert J. Ross Jan 2014

Exploring Customer Specific Kpi Selection Strategies For An Adaptive Time Critical User Interface, Ingo Keck, Robert J. Ross

Conference papers

Rapid growth in the number of measures available to describe customer-organization relationships has presented a serious challenge for Business Intelligence (BI) interface developers as they attempt to provide business users with key customer information without requiring users to painstakingly sift through many interface windows and layers. In this paper we introduce a prototype Intelligent User Interface that we have deployed to partially address this issue. The interface builds on machine learning techniques to construct a ranking model of Key Performance Indicators (KPIs) that are used to select and present the most important customer metrics that can be made available to …