Physical Sciences and Mathematics Commons^™

Identifying An Optimal Dining Plan System For The Entertainment Industry, Joseph Crimi

Doctoral Dissertations and Master's Theses

The Disney Dining Plan (DDP) is a pre-paid meal plan guests can purchase when they make their reservation at Walt Disney World (WDW). Under the current system, the information provided to guests explaining the program is unclear which leads to confusion for guests. For example, guests are not sure what food they can purchase using the DDP or at which dining locations they can use the DDP. Given these problems, the present study evaluated a new information system for the DDP. The independent variables in this study were symbol type, the symbols used in the current DDP and new symbols …