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Full-Text Articles in Physical Sciences and Mathematics
Predicting Response In Mobile Advertising With Hierarchical Importance-Aware Factorization Machine, Richard Jayadi Oentaryo, Ee Peng Lim, Jia Wei Low, David Lo, Michael Finegold
Predicting Response In Mobile Advertising With Hierarchical Importance-Aware Factorization Machine, Richard Jayadi Oentaryo, Ee Peng Lim, Jia Wei Low, David Lo, Michael Finegold
David LO
Mobile advertising has recently seen dramatic growth, fueled by the global proliferation of mobile phones and devices. The task of predicting ad response is thus crucial for maximizing business revenue. However, ad response data change dynamically over time, and are subject to cold-start situations in which limited history hinders reliable prediction. There is also a need for a robust regression estimation for high prediction accuracy, and good ranking to distinguish the impacts of different ads. To this end, we develop a Hierarchical Importance-aware Factorization Machine (HIFM), which provides an effective generic latent factor framework that incorporates importance weights and hierarchical …
R-Energy For Evaluating Robustness Of Dynamic Networks, Ming Gao, Ee Peng Lim, David Lo
R-Energy For Evaluating Robustness Of Dynamic Networks, Ming Gao, Ee Peng Lim, David Lo
David LO
The robustness of a network is determined by how well its vertices are connected to one another so as to keep the network strong and sustainable. As the network evolves its robustness changes and may reveal events as well as periodic trend patterns that affect the interactions among users in the network. In this paper, we develop R-energy as a new measure of network robustness based on the spectral analysis of normalized Laplacian matrix. R-energy can cope with disconnected networks, and is efficient to compute with a time complexity of O (jV j + jEj) where V and E are …
Extended Comprehensive Study Of Association Measures For Fault Localization, Lucia Lucia, David Lo, Lingxiao Jiang, Ferdian Thung, Aditya Budi
Extended Comprehensive Study Of Association Measures For Fault Localization, Lucia Lucia, David Lo, Lingxiao Jiang, Ferdian Thung, Aditya Budi
David LO
Spectrum-based fault localization is a promising approach to automatically locate root causes of failures quickly. Two well-known spectrum-based fault localization techniques, Tarantula and Ochiai, measure how likely a program element is a root cause of failures based on profiles of correct and failed program executions. These techniques are conceptually similar to association measures that have been proposed in statistics, data mining, and have been utilized to quantify the relationship strength between two variables of interest (e.g., the use of a medicine and the cure rate of a disease). In this paper, we view fault localization as a measurement of the …