Physical Sciences and Mathematics Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Prelude - An Augmented Reality Ios Application For Music Education, Kristen Brown

Honors Projects

Augmented reality (AR) is a technology which serves to enhance the real world environment through the addition of relevant digital content, and has many potential applications within a variety of different fields, including, but not limited to, fields such as marketing, entertainment, medicine, and education. The purpose of this project is to develop an iOS augmented reality application for music educators that will serve as a tool in teaching students to recognize specific music notes and symbols.