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An Entrepreneur's Dilemma : To Swot Or Not To Swot, A. Desai Chaanakya, Arcot Desai Narasimhalu
An Entrepreneur's Dilemma : To Swot Or Not To Swot, A. Desai Chaanakya, Arcot Desai Narasimhalu
Arcot Desai NARASIMHALU
This work presents an updated and revised model for evaluating companies using a 'snapshot' analysis. Historically, the SWOT model has been the preferred analysis tool, but with an increasing number of entrepreneurs faced with a non-mature market, a new tool must be developed for accurate analysis.