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2022

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Full-Text Articles in Physical Sciences and Mathematics

Discourse, Power Dynamics, And Risk Amplification In Disaster Risk Management In Canada, Martins Oluwole Olu-Omotayo Dec 2022

Discourse, Power Dynamics, And Risk Amplification In Disaster Risk Management In Canada, Martins Oluwole Olu-Omotayo

Electronic Thesis and Dissertation Repository

The domain of disaster risk management is rife with discursive contentions, whereby dominant discourses amplify the powers of risk actors to precipitate and reinforce political, economic, and environmental inequalities that predispose different sections of the population to unequal disaster risk vulnerabilities. This thesis identified important actors (government, risk experts, media, and NGOs) that shape the power dynamics in disaster risk management in Canada and explained their roles, influences, and the dimensions in which their powers negotiate each other through risk discourses. The patterns of these power dynamics in the three aspects of power –communication, assessment, and social trust –were also …


Closing The Concern-Action Gap Through Relational Climate Conversations: Insights From Us Climate Activists, Julia Coombs Fine Dec 2022

Closing The Concern-Action Gap Through Relational Climate Conversations: Insights From Us Climate Activists, Julia Coombs Fine

Environmental Studies Faculty Publications

Several studies have found that relational climate conversations can be an effective method of increasing conversational participants’ concern about the climate crisis and encouraging them to take collective action. However, little work has yet examined how such conversations are practiced by climate activists, a group with expertise in relational organizing. Drawing on surveys and semi-structured interviews with climate activists across the USA, this analysis finds that activists frequently have climate conversations with friends and family, most of whom are politically progressive and somewhat to very concerned about the climate crisis. These findings might seem to suggest that climate activists only …


Multivariate Fairness For Paper Selection, Reem Alsaffar Dec 2022

Multivariate Fairness For Paper Selection, Reem Alsaffar

Graduate Theses and Dissertations

Peer review is the process by which publishers select the best publications for inclusion in a journal or a conference. Bias in the peer review process can impact which papers are selected for inclusion in conferences and journals. Although often implicit, race, gender and other demographics can prevent members of underrepresented groups from presenting at major conferences. To try to avoid bias, many conferences use a double-blind review process to increase fairness during reviewing. However, recent studies argue that the bias has not been removed completely. Our research focuses on developing fair algorithms that correct for these biases and select …


¿Aviso O Alerta? Developing Effective, Inclusive, And Consistent Watch And Warning Translations For U.S. Spanish Speakers, Joseph E. Trujillo-Falcón, América R. Gaviria Pabón, Joseph T. Ripberger, Abby Bitterman, Jonathan B. Thornton, Mackenzie J. Krocak, Sean R. Ernst, Estilita Cassiani Obeso, John Lipski Dec 2022

¿Aviso O Alerta? Developing Effective, Inclusive, And Consistent Watch And Warning Translations For U.S. Spanish Speakers, Joseph E. Trujillo-Falcón, América R. Gaviria Pabón, Joseph T. Ripberger, Abby Bitterman, Jonathan B. Thornton, Mackenzie J. Krocak, Sean R. Ernst, Estilita Cassiani Obeso, John Lipski

NOAA Technical Reports and Related Materials

Spanish-speaking populations in the United States are more vulnerable in disaster contexts due to inequities, such as language barriers, that prevent them from receiving life-saving information. For the past couple of decades, governmental organizations have addressed these issues by translating weather watches, warnings, and advisories into Spanish. Previous studies suggest that these Spanish translations do not communicate the same level of urgency as their English counterparts. To identify whether these translated products result in inequities between English and Spanish speaker reception and comprehension of forecast information, we asked a representative sample of U.S. English (n = 1,550) and Spanish (n …


S7e8: What Is The Legacy And Future Of The Climate Change Institute?, Ron Lisnet, Paul A. Mayewski, Daniel Sandweiss, Cynthia Isenhour Nov 2022

S7e8: What Is The Legacy And Future Of The Climate Change Institute?, Ron Lisnet, Paul A. Mayewski, Daniel Sandweiss, Cynthia Isenhour

The Maine Question

The nation’s first multi- and inter-disciplinary research institute to study Earth’s recent and long-term climate variability was founded in 1972 at the University of Maine. That institute, now known as the Climate Change Institute, is celebrating its 50th anniversary this year, a milestone that honors the many groundbreaking discoveries its scientists have made in the field of climate science.

CCI have scientists first mapped the difference between climate during the Ice Age and today in the 1970s; discovered the importance of marine-based ice sheets in the 1980s; connected acid rain to human causes in the mid-1980s; uncovered the concept of …


Bounded Confidence: How Ai Could Exacerbate Social Media’S Homophily Problem, Dylan Weber, Scott Atran, Rich Davis Oct 2022

Bounded Confidence: How Ai Could Exacerbate Social Media’S Homophily Problem, Dylan Weber, Scott Atran, Rich Davis

New England Journal of Public Policy

The advent of the Internet was heralded as a revolutionary development in the democratization of information. It has emerged, however, that online discourse on social media tends to narrow the information landscape of its users. This dynamic is driven by the propensity of the network structure of social media to tend toward homophily; users strongly prefer to interact with content and other users that are similar to them. We review the considerable evidence for the ubiquity of homophily in social media, discuss some possible mechanisms for this phenomenon, and present some observed and hypothesized effects. We also discuss how the …


S7e4: How Can We Eliminate Pfas?, Ron Lisnet, Onur Apul Oct 2022

S7e4: How Can We Eliminate Pfas?, Ron Lisnet, Onur Apul

The Maine Question

In recent years, communities across Maine and the U.S. have discovered the presence of toxic chemicals called per- and polyfluoroalkyl substances, or PFAS, in their land and water. Also known as forever chemicals because they are difficult to destroy, PFAS have been incorporated in various products, including food containers, clothing, rugs, teflon pans, fabrics and dental floss, for decades. Emerging research, however, has linked PFAS to several health issues, including weakened immune systems, increased risk of obesity and multiple cancers, developmental problems in children and harm to negative effects on reproduction.

Onur Apul, assistant professor of environmental engineering at the …


“Be A Pattern For The World”: The Development Of A Dark Patterns Detection Tool To Prevent Online User Loss, Jordan Donnelly, Alan Downley, Yunpeng Liu, Yufei Su, Quanwei Sun, Lan Zeng, Andrea Curley, Damian Gordon, Paul Kelly, Dympna O'Sullivan, Anna Becevel Sep 2022

“Be A Pattern For The World”: The Development Of A Dark Patterns Detection Tool To Prevent Online User Loss, Jordan Donnelly, Alan Downley, Yunpeng Liu, Yufei Su, Quanwei Sun, Lan Zeng, Andrea Curley, Damian Gordon, Paul Kelly, Dympna O'Sullivan, Anna Becevel

Articles

Dark Patterns are designed to trick users into sharing more information or spending more money than they had intended to do, by configuring online interactions to confuse or add pressure to the users. They are highly varied in their form, and are therefore difficult to classify and detect. Therefore, this research is designed to develop a framework for the automated detection of potential instances of web-based dark patterns, and from there to develop a software tool that will provide a highly useful defensive tool that helps detect and highlight these patterns.


Language And Power In Social Movements: Hearing All The Voices In Food System Advocacy Narratives, Dianna Winslow Sep 2022

Language And Power In Social Movements: Hearing All The Voices In Food System Advocacy Narratives, Dianna Winslow

Green Humanities: A Journal of Ecological Thought in Literature, Philosophy & the Arts

[From first paragraph] Everyone must eat. It is this immediate and personal connection to food which drives public and scholarly interest in the complex narratives emerging in what is becoming known as the “food movement”—activism on a global scale that is challenging how the industrialized production, distribution and consumption of food is affecting environmental conditions, food sovereignty and security, human health and wellness, and cultural identities. As the number of food advocacy groups promoting different, yet overlapping, public concerns continues to increase, so does the flow of language used by these groups to shape collective identities and political stances, which …


Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui Sep 2022

Does Social Media Accelerate Product Recalls? Evidence From The Pharmaceutical Industry, Yang Gao, Wenjing Duan, Huaxia Rui

Research Collection School Of Computing and Information Systems

Social media has become a vital platform for voicing product-related experiences that may not only reveal product defects but also impose pressure on firms to act more promptly than before. This study scrutinizes the rarely-studied relationship between these voices and the speed of product recalls in the context of the pharmaceutical industry where social media pharmacovigilance is becoming increasingly important for the detection of drug safety signals. Using Federal Drug Administration (FDA) drug enforcement reports and social media data crawled from online forums and Twitter, we investigate whether social media can accelerate the product recall process in the context of …


Analyzing Fluctuation Of Topics And Public Sentiment Through Social Media Data, Haoyue Liu Aug 2022

Analyzing Fluctuation Of Topics And Public Sentiment Through Social Media Data, Haoyue Liu

Dissertations

Over the past decade years, Internet users were expending rapidly in the world. They form various online social networks through such Internet platforms as Twitter, Facebook and Instagram. These platforms provide a fast way that helps their users receive and disseminate information and express personal opinions in virtual space. When dealing with massive and chaotic social media data, how to accurately determine what events or concepts users are discussing is an interesting and important problem.

This dissertation work mainly consists of two parts. First, this research pays attention to mining the hidden topics and user interest trend by analyzing real-world …


Factors That Influence The Implementation Of Information And Communication Technology Inclusive Design Practices In Organisations, Faizel Ebrahim, Salah Kabanda, Guidance Mthwazi Aug 2022

Factors That Influence The Implementation Of Information And Communication Technology Inclusive Design Practices In Organisations, Faizel Ebrahim, Salah Kabanda, Guidance Mthwazi

African Conference on Information Systems and Technology

Inclusive design in information and communication technology (ICT) is the development of information and communication technology artifacts that are accessible and easy to use for as many people as possible. Human diversities must be considered when producing these inclusive design artifacts. It is not only important for abled people but also extends to people with disabilities, the elderly and anybody challenged with using these artifacts. Yet, few designers and developers adopt inclusive design methodologies in their practice. This study seeks to identify and understand the factors that influence the implementation of inclusive design practices in organisations. The methodology was based …


Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs Aug 2022

Ua12/2/1 College Heights Herald, Vol. 93, No. 1, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • The Great American Eclipse
  • Kast, Monica. Timothy Caboni Talks Budget in Meeting with Editors
  • DeLetter, Emily. Back Home – Timothy Caboni
  • Collins, Emma. Campus Construction Continues with Completion of Restaurant – The Den
  • Ziege, Nicole. Student Government Association President Signs Anti-discrimination Letter – Andi Dahmer
  • Alvey, Rebekah. New Space Serves as Link to Downtown Businesses – Gordon Ford College of Business
  • Henderson, Andrew. Hey, How Are Ya?
  • Editorial Cartoon re: Eclipsse
  • Huff, Taylor. Eclipse of Morality – U.S. Government
  • Gabhart, Ebonee. Analyzing What Constitutes a …


Spectral Analysis Of Multiscale Cultural Traits On Twitter, Chandler Squires, Nikhil Kunapuli, Yaneer Bar-Yam, Alfredo Morales Aug 2022

Spectral Analysis Of Multiscale Cultural Traits On Twitter, Chandler Squires, Nikhil Kunapuli, Yaneer Bar-Yam, Alfredo Morales

Northeast Journal of Complex Systems (NEJCS)

Understanding and mapping the emergence and boundaries of cultural areas is a challenge for social sciences. In this paper, we present a method for analyzing the cultural composition of regions via Twitter hashtags. Cultures can be described as distinct combination of traits which we capture via principal component analysis (PCA). We investigate the top 8 PCA components of an area including France, Spain, and Portugal, in terms of the geographic distribution of their hashtag composition. We also discuss relationships between components and the insights those relationships can provide into the structure of a cultural space. Finally, we compare the spatial …


An Analysis Of Decolonization Efforts In Urban Agriculture: A Pathway To Indigenous Food Sovereignty And Cultural Revitalization, Sarah Fisher Aug 2022

An Analysis Of Decolonization Efforts In Urban Agriculture: A Pathway To Indigenous Food Sovereignty And Cultural Revitalization, Sarah Fisher

Environment and Sustainability Summer Fellows

My research focuses on applications of urban agriculture, relationships between Indigenous peoples and community-based agriculture projects, and decolonizing food systems. I provide insight on colonialist tendencies, or ways in which the marginalization of Indigenous peoples is deeply entrenched within government, educational, and other leadership settings, as a way to evaluate and restructure urban agriculture projects to serve, represent and heal Native communities. Conventional urban agriculture has many known benefits, including its capacity for food production; however, the extent to which Indigenous communities participate in and benefit from urban agriculture has not been widely studied. Ongoing exclusion of Indigenous peoples from …


Intersections Of Environmentalism, Chemistry, And Racism: An Experimental Study Of Halobenzene Hydrogenolysis And Critical Communication Studies Of Equitable Learning Practices Rooted In Black Feminism, Lauren O. Babb Aug 2022

Intersections Of Environmentalism, Chemistry, And Racism: An Experimental Study Of Halobenzene Hydrogenolysis And Critical Communication Studies Of Equitable Learning Practices Rooted In Black Feminism, Lauren O. Babb

Electronic Theses and Dissertations

Increasing concentrations of fluorinated aromatic compounds in surface water, groundwater, and soil pose threats to the environment. Fundamental studies that elucidate mechanisms of dehalogenation for C-X compounds (where X represents a halide) are required to develop effective remediation strategies. For halogenated benzenes, previously published research has suggested that the strength of the C-X bond is not rate-determining in the overall rate of dehalogenation. Instead, the rate-determining step has been hypothesized to be adsorption of the C-X compound onto the surface of a catalyst. Building on this hypothesis, in this work, we examine the reaction kinetics of fluorobenzene conversion to benzene, …


Investigating Toxicity Changes Of Cross-Community Redditors From 2 Billion Posts And Comments, Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen Aug 2022

Investigating Toxicity Changes Of Cross-Community Redditors From 2 Billion Posts And Comments, Hind Almerekhi, Haewoon Kwak, Bernard J. Jansen

Research Collection School Of Computing and Information Systems

This research investigates changes in online behavior of users who publish in multiple communities on Reddit by measuring their toxicity at two levels. With the aid of crowdsourcing, we built a labeled dataset of 10,083 Reddit comments, then used the dataset to train and fine-tune a Bidirectional Encoder Representations from Transformers (BERT) neural network model. The model predicted the toxicity levels of 87,376,912 posts from 577,835 users and 2,205,581,786 comments from 890,913 users on Reddit over 16 years, from 2005 to 2020. This study utilized the toxicity levels of user content to identify toxicity changes by the user within the …


Environmental Communication: Changing The Attitude-Behavioral Gap In Science Communication Utilizing Strategic Messaging, Carrie Helgeson Nelms Aug 2022

Environmental Communication: Changing The Attitude-Behavioral Gap In Science Communication Utilizing Strategic Messaging, Carrie Helgeson Nelms

Graduate Theses and Dissertations

National Polls in the United States consistently find the public’s beliefs and attitudes about climate change and other environmental issues significantly diverge from those held by the science community. A communication gap between the findings on the causes and effects of environmental issues and the public’s inability to interpret or refuse to accept these findings are possible causes of this divergence. This communication gap constitutes a threat to society because of inaction to environmental problems and points to needed changes in scientific messaging that better informs and motivates behavioral change. The present research employed a strategic message design to affect …


Criminal Policy To Combat The Spread Of Electronic Rumours (Under Decree-Law No. 34 Of 2021 On Combating Rumours And Cyber Crimes), Ashraf Kandil Jul 2022

Criminal Policy To Combat The Spread Of Electronic Rumours (Under Decree-Law No. 34 Of 2021 On Combating Rumours And Cyber Crimes), Ashraf Kandil

Journal of Police and Legal Sciences

The UAE's role in combating electronic rumors and reducing its dissemination has been demonstrated by the legislative development of IT crime laws in the UAE. The most recent is the issuance of the Federal Decree-Law No. (34) of 2021 concerning the fight against rumors and cybercrime. Otherwise, the problem of the current study revolves around the flexibility of drafting the procedural texts in order to deal with the constant development of the forms and circumstances of spreading rumors, as well as to indicate their effectiveness in reducing their effects. Therefore, the current study aims to identify the criminal policy to …


The Message Design Of Raiders Of The Lost Ark On The Atari 2600 & A Fan’S Map, Quick Start, And Strategy Guide, Miguel Ramlatchan, William I. Ramlatchan Jul 2022

The Message Design Of Raiders Of The Lost Ark On The Atari 2600 & A Fan’S Map, Quick Start, And Strategy Guide, Miguel Ramlatchan, William I. Ramlatchan

Distance Learning Faculty & Staff Books

The message design and human performance technology in video games, especially early video games have always been fascinating to me. From an instructional design perspective, the capabilities of the technology of the classic game consoles required a careful balance of achievable objectives, cognitive task analysis, guided problem solving, and message design. Raiders on the Atari is an excellent example of this balance. It is an epic adventure game, spanning 13+ distinct areas, with an inventory of items, where those hard to find items had to be used by the player to solve problems during their quest (and who would have …


The Impact Of Cross-Border Environmental Media And Advocacy At The Skagit River Headwaters, Derek Moscato Jul 2022

The Impact Of Cross-Border Environmental Media And Advocacy At The Skagit River Headwaters, Derek Moscato

Border Policy Research Institute Publications

The regional media of Cascadia has directed significant media attention toward the Skagit River watershed since 2018 as a result of a controversial mining proposal at the international border dividing British Columbia and Washington State. At the center of this con-troversy sits the so-called “Donut Hole” located at the headwaters of the Skagit watershed. As a result of concerns about impacts to wildlife and the surrounding North Cascades ecosystem, opposition to the project was substantial, led by environmental advocates and Indigenous community leaders. In turn, they harnessed extensive media coverage and advocacy to facilitate a larger regional dialogue about the …


Online Privacy Challenges And Their Forensic Solutions, Bandr Fakiha Jun 2022

Online Privacy Challenges And Their Forensic Solutions, Bandr Fakiha

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

In the digital age, internet users are exposed to privacy issues online. Few rarely know when someone else is eavesdropping or about to scam them. Companies, governments, and individual internet users are all vulnerable to security breaches due to the challenges of online privacy ranging from trust and hierarchical control to financial losses. As systems advance, people are optimistic that forensic science will provide long-term interventions that surpass the current solutions, including setting stronger passwords and firewall protection. The future of online privacy is changing, and more practical interventions, such as email, malware, mobile, and network forensics, must be integrated, …


A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead Jun 2022

A Large-Scale Sentiment Analysis Of Tweets Pertaining To The 2020 Us Presidential Election, Rao Hamza Ali, Gabriela Pinto, Evelyn Lawrie, Erik J. Linstead

Engineering Faculty Articles and Research

We capture the public sentiment towards candidates in the 2020 US Presidential Elections, by analyzing 7.6 million tweets sent out between October 31st and November 9th, 2020. We apply a novel approach to first identify tweets and user accounts in our database that were later deleted or suspended from Twitter. This approach allows us to observe the sentiment held for each presidential candidate across various groups of users and tweets: accessible tweets and accounts, deleted tweets and accounts, and suspended or inaccessible tweets and accounts. We compare the sentiment scores calculated for these groups and provide key insights into the …


Communicative Strategies For Building Public Confidence In Data Governance: Analyzing Singapore's Covid-19 Contact-Tracing Initiatives, Gordon Kuo Siong Tan, Sun Sun Lim Jun 2022

Communicative Strategies For Building Public Confidence In Data Governance: Analyzing Singapore's Covid-19 Contact-Tracing Initiatives, Gordon Kuo Siong Tan, Sun Sun Lim

Research Collection College of Integrative Studies

Effective social data governance rests on a bedrock of social support. Without securing trust from the populace whose information is being collected, analyzed, and deployed, policies on which such data are based will be undermined by a lack of public confidence. The COVID-19 pandemic has accelerated digitalization and datafication by governments for the purposes of contact tracing and epidemiological investigation. However, concerns about surveillance and data privacy have stunted the adoption of such contact-tracing initiatives. This commentary analyzes Singapore's contact-tracing initiative to uncover the reasons for public resistance and efforts by the state to address them. The government's contact-tracing program …


Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams Jun 2022

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository for all …


Towards Practicalization Of Blockchain-Based Decentralized Applications, Songlin He May 2022

Towards Practicalization Of Blockchain-Based Decentralized Applications, Songlin He

Dissertations

Blockchain can be defined as an immutable ledger for recording transactions, maintained in a distributed network of mutually untrusting peers. Blockchain technology has been widely applied to various fields beyond its initial usage of cryptocurrency. However, blockchain itself is insufficient to meet all the desired security or efficiency requirements for diversified application scenarios. This dissertation focuses on two core functionalities that blockchain provides, i.e., robust storage and reliable computation. Three concrete application scenarios including Internet of Things (IoT), cybersecurity management (CSM), and peer-to-peer (P2P) content delivery network (CDN) are utilized to elaborate the general design principles for these two main …


Analysis Of Principles Of Development Of Key Technologies, Yungang Bao May 2022

Analysis Of Principles Of Development Of Key Technologies, Yungang Bao

Bulletin of Chinese Academy of Sciences (Chinese Version)

How to development key technologies requires understanding the principles of technology evolution. This study proposes that the development process of key technologies follows the Metcalf's Law. Furthermore, this paper presents two principles of the development of key technologies from different angles. Finally, several suggestions are raised.


Promoting Infrastructure Construction In Advance To Support Sci-Tech Self-Reliance And Self-Strengthening At Higher Level, Yang Wang, Yuanchun Zhou, Yanguang Wang, Jianhui Li, Fazhi Qi, Honglin He, Fangyu Liao May 2022

Promoting Infrastructure Construction In Advance To Support Sci-Tech Self-Reliance And Self-Strengthening At Higher Level, Yang Wang, Yuanchun Zhou, Yanguang Wang, Jianhui Li, Fazhi Qi, Honglin He, Fangyu Liao

Bulletin of Chinese Academy of Sciences (Chinese Version)

The research infrastructure is the basic and strategic platform of scientific and technological innovation. In the last decade, China's research infrastructure has achieved leapfrog development in the level of observation, manufacturing, management, data acquisition, data sharing and utilization, which supports China's scientific and technological innovation activities at a higher level. Looking into the future, the scientific research paradigm is transforming. The network, data, and computing platform will not only support the development of major science and technology infrastructure and field stations in larger, more accurate, and more advanced approach, but also contribute to the transformation of scientific research paradigm. It …


Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne May 2022

Read This: A Content Analysis Framework For Book Recommendation Applications, Cypress S. Payne

Honors Projects

Book recommendation applications combine word-of-mouth recommendations with algorithms that can suggest books based on a user’s account activity, creating a robust system for finding new books to read. Current research on recommendation systems is purely quantitative, focusing on the efficacy of the system, and content analyses are only just beginning to be performed on mobile applications. I use previous content analyses on applications as a basis for creating a content analysis framework for book recommendation applications. This framework can be used to analyze what users find important in book recommendation apps and inform app creators about their users’ wants and …


An Investigation Of The Attitudes And Behavioral Outcomes Of Nebraskan Hunters Toward Tick-Borne Disease, Dominic J. Cristiano May 2022

An Investigation Of The Attitudes And Behavioral Outcomes Of Nebraskan Hunters Toward Tick-Borne Disease, Dominic J. Cristiano

School of Natural Resources: Dissertations, Theses, and Student Research

As changes in climate, land-use, and vegetation alter the landscape of the Great Plains, new threats to public health are emerging. Incidences of tick-borne disease in Nebraska have increased nearly 250% over the past two decades – newly established species like Ixodes scapularis may introduce challenges for health practitioners, including more cases of Lyme disease. Strategies for tick-borne disease prevention must incorporate effective health messaging. Audience segmentation may be a useful technique to provide health communication, as it allows for targeted messaging that speaks to specific attitudes and beliefs of a given population. One tool for usefully segmenting populations is …