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- Social media (4)
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- Behavioral patterns (1)
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Articles 1 - 14 of 14
Full-Text Articles in Physical Sciences and Mathematics
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal
Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal
Research Collection School Of Computing and Information Systems
The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption and …
Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim
Happy Toilet: A Social Analytics Approach To The Study Of Public Toilet Cleanliness, Eugene W. J. Choy, Winston M. K. Ho, Xiaohang Li, Ragini Verma, Li Jin Sim, Kyong Jin Shim
Research Collection School Of Computing and Information Systems
This study presents a social analytics approach to the study of public toilet cleanliness in Singapore. From popular social media platforms, our system automatically gathers and analyzes relevant public posts that mention about toilet cleanliness in highly frequented locations across the Singapore island - from busy shopping malls to food 'hawker' centers.
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Predicting Audience Engagement Across Social Media Platforms In The News Domain, Kholoud Khalil Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We analyze cross-platform factors for posts on both single and multiple social media platforms for numerous news outlets to better predict audience engagement, precisely the number of likes and comments. We collect 676,779 social media posts from 53 news outlets during eight months on four social media platforms (Facebook, Instagram, Twitter, and YouTube), along with the associated comments (more than 31 million) and the number of likes (more than 840 million). We develop a framework for predicting the audience engagement based on both linguistic features of the post and social media platform factors. Among other findings, results show that content …
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak
Gender And Racial Diversity In Commercial Brands’ Advertising Images On Social Media, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua
Who, Where, And What To Wear?: Extracting Fashion Knowledge From Social Media, Yunshan Ma, Xun Yang, Lizi Liao, Yixin Cao, Tat-Seng Chua
Research Collection School Of Computing and Information Systems
Fashion knowledge helps people to dress properly and addresses not only physiological needs of users, but also the demands of social activities and conventions. It usually involves three mutually related aspects of: occasion, person and clothing. However, there are few works focusing on extracting such knowledge, which will greatly benefit many downstream applications, such as fashion recommendation. In this paper, we propose a novel method to automatically harvest fashion knowledge from social media. We unify three tasks of occasion, person and clothing discovery from multiple modalities of images, texts and metadata. For person detection and analysis, we use the off-the-shelf …
Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava
Evaluating Vulnerability To Fake News In Social Networks: A Community Health Assessment Model, Bhavtosh Rath, Wei Gao, Jaideep Srivastava
Research Collection School Of Computing and Information Systems
Understanding the spread of false information in social networks has gained a lot of recent attention. In this paper, we explore the role community structures play in determining how people get exposed to fake news. Inspired by approaches in epidemiology, we propose a novel Community Health Assessment model, whose goal is to understand the vulnerability of communities to fake news spread. We define the concepts of neighbor, boundary and core nodes of a community and propose appropriate metrics to quantify the vulnerability of nodes (individual-level) and communities (group-level) to spreading fake news. We evaluate our model on communities identified using …
Political Discussions In Homogeneous And Cross-Cutting Communication Spaces, Qatar Computing Research Institute, Haewoon Kwak, Universität Bamberg
Political Discussions In Homogeneous And Cross-Cutting Communication Spaces, Qatar Computing Research Institute, Haewoon Kwak, Universität Bamberg
Research Collection School Of Computing and Information Systems
Online platforms, such as Facebook, Twitter, and Reddit, provide users with a rich set of features for sharing and consuming political information, expressing political opinions, and exchanging potentially contrary political views. In such activities, two types of communication spaces naturally emerge: those dominated by exchanges between politically homogeneous users and those that allow and encourage crosscutting exchanges in politically heterogeneous groups. While research on political talk in online environments abounds, we know surprisingly little about the potentially varying nature of discussions in politically homogeneous spaces as compared to cross-cutting communication spaces. To fill this gap, we use Reddit to explore …
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
View, Like, Comment, Post: Analyzing User Engagement By Topic At 4 Levels Across 5 Social Media Platforms For 53 News Organizations, Kholoud K. Aldous, Jisun An, Bernard J. Jansen
Research Collection School Of Computing and Information Systems
We evaluate the effects of the topics of social media posts on audiences across five social media platforms (i.e., Facebook, Instagram, Twitter, YouTube, and Reddit) at four levels of user engagement. We collected 3,163,373 social posts from 53 news organizations across five platforms during an 8month period. We analyzed the differences in news organization platform strategies by focusing on topic variations by organization and the corresponding effect on user engagement at four levels. Findings show that topic distribution varies by platform, although there are some topics that are popular across most platforms. User engagement levels vary both by topics and …
Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan
Socially-Enriched Multimedia Data Co-Clustering, Ah-Hwee Tan
Research Collection School Of Computing and Information Systems
Heterogeneous data co-clustering is a commonly used technique for tapping the rich meta-information of multimedia web documents, including category, annotation, and description, for associative discovery. However, most co-clustering methods proposed for heterogeneous data do not consider the representation problem of short and noisy text and their performance is limited by the empirical weighting of the multimodal features. This chapter explains how to use the Generalized Heterogeneous Fusion Adaptive Resonance Theory (GHF-ART) generalized heterogeneous fusion adaptive resonance theory for clustering large-scale web multimedia documents. Specifically, GHF-ART is designed to handle multimedia data with an arbitrarily rich level of meta-information. For handling …
Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch
Adaptive Resonance Theory (Art) For Social Media Analytics, Lei Meng, Ah-Hwee Tan, Donald C. Ii Wunsch
Research Collection School Of Computing and Information Systems
The last decade has witnessed how social media in the era of Web 2.0 reshapes the way people communicate, interact, and entertain in daily life and incubates the prosperity of various user-centric platforms, such as social networking, question answering, massive open online courses (MOOC), and e-commerce platforms. The available rich user-generated multimedia data on the web has evolved traditional ways of understanding multimedia research and has led to numerous emerging topics on human-centric analytics and services, such as user profiling, social network mining, crowd behavior analysis, and personalized recommendation. Clustering, as an important tool for mining information groups and in-group …
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Maximizing Multifaceted Network Influence, Yuchen Li, Ju Fan, George V. Ovchinnikov, Panagiotis Karras
Research Collection School Of Computing and Information Systems
An information dissemination campaign is often multifaceted, involving several facets or pieces of information disseminating from different sources. The question then arises, how should we assign such pieces to eligible sources so as to achieve the best viral dissemination results? Past research has studied the problem of Influence Maximization (IM), which is to select a set of k promoters that maximizes the expected reach of a message over a network. However, in this classical IM problem, each promoter spreads out the same unitary piece of information. In this paper, we propose the Optimal Influential Pieces Assignment (OIPA) problem, which is …
Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim
Fine-Grained Geolocation Of Tweets In Temporal Proximity, Wen Haw Chong, Ee Peng Lim
Research Collection School Of Computing and Information Systems
In fine-grained tweet geolocation, tweets are linked to the specific venues (e.g., restaurants, shops) fromwhich they were posted. This explicitly recovers the venue context that is essential for applications such aslocation-based advertising or user profiling. For this geolocation task, we focus on geolocating tweets that arecontained in tweet sequences. In a tweet sequence, tweets are posted from some latent venue(s) by the sameuser and within a short time interval. This scenario arises from two observations: (1) It is quite common thatusers post multiple tweets in a short time and (2) most tweets are not geocoded. To more accurately geolocatea tweet, …
Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak
Social Media Mining For Journalism, Arkaitz Zubiaga, Bahareh Heravi, Jisun An, Haewoon Kwak
Research Collection School Of Computing and Information Systems
The exponential growth of social media as a central communication practice, and its agility in capturing and announcing breaking news events more rapidly than traditional media, has changed the journalistic landscape: social media has been adopted as a significant source by professional journalists, and conversely, citizens are able to use social media as a form of direct reportage. This brings along new opportunities for newsrooms and journalists by providing new means for newsgathering through access to a wealth of citizen reportage and updates about current affairs, as well as an additional showcase for news dissemination.
Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi
Discrete Social Recommendation, Chenghao Liu, Xin Wang, Tao Lu, Wenwu Zhu, Jianling Sun, Steven C. H. Hoi
Research Collection School Of Computing and Information Systems
Social recommendation, which aims at improving the performance of traditional recommender systems by considering social information, has attracted broad range of interests. As one of the most widely used methods, matrix factorization typically uses continuous vectors to represent user/item latent features. However, the large volume of user/item latent features results in expensive storage and computation cost, particularly on terminal user devices where the computation resource to operate model is very limited. Thus when taking extra social information into account, precisely extracting K most relevant items for a given user from massive candidates tends to consume even more time and memory, …