Physical Sciences and Mathematics Commons^™

Fluid Futures: The Revitalization Of Yangzhou Through Its Historical Waterways, Feiyang Wu

Masters Theses

In China, cities such as Yangzhou, which in pre-modern times played central roles in the political, cultural, and economic functioning of the country based on their geographic location, proximity to water-based trade routes, and connections to the imperial court, are today facing uncertain futures due to waterways no longer being critical to trade, and government-driven development being focused on first-tier cities such as Beijing, Shanghai, Shenzhen, and Guangzhou. With this, the working-age population migrates from smaller cities toward these urban giants, leaving behind aging relatives, a less robust and diversified economic base, and few attributes other than cultural tourism that …

Interstice, Shravan Rao

Masters Theses

When I was about three years old, I distinctly remember being too small to see what was on top of the table. A couple of years later, when I could see those objects, I thought the world around me had grown smaller. In a way, it did, as I experienced, lived, captured, remembered, and shared the space repeatedly. This sense of the world shrinking was exaggerated during the Covid-19 pandemic, allowing new behaviours and modes of interaction to emerge. Continually shaping our modern lives, virtual technologies redefine how we access and share information and stories or even explore new places. …

New England’S Underutilized Seafood Species: Defining And Exploring Marketplace Potential In A Changing Climate, Amanda Davis

Masters Theses

New England’s seafood industry has been searching for opportunities to diversify their landings and build resilience as it faces socio-economic challenges from a changing climate. Developing markets for underutilized species is one way the New England community could help their seafood industry build resilience. This thesis identified New England’s underutilized fish species and explored their marketplace potential by examining their availability in a changing climate, current availability to consumers, and consumers’ responses. In Chapter I, I account how New England’s seafood preferences have changed over time. In Chapter II, I identify New England’s seven underutilized seafood species: 1) Acadian redfish …

Values Of Artificial Intelligence In Marketing, Yingrui Xi

Masters Theses

“Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic scholars. Comprehensive and systematic studies on the values of AI in marketing, however, are still lacking and the existing literature fragmented. This research provides a comprehensive review of the existing literature in the relevant fields as well as a series of systematic interviews using the Value-Focused Thinking approach to understand the values of AI in marketing. This research …

Predictive Modeling Of Webpage Aesthetics, Ang Chen

Masters Theses

"Aesthetics plays a key role in web design. However, most websites have been developed based on designers' inspirations or preferences. While perceptions of aesthetics are intuitive abilities of humankind, the underlying principles for assessing aesthetics are not well understood. In recent years, machine learning methods have shown promising results in image aesthetic assessment. In this research, we used machine learning methods to study and explore the underlying principles of webpage aesthetics"--Abstract, page iii.

Impact Of Framing And Base Size Of Computer Security Risk Information On User Behavior, Xinhui Zhan

Masters Theses

"This research examines the impact of framing and base size of computer security risk information on users' risk perceptions and behavior (i.e., download intention and download decision). It also examines individual differences (i.e., demographic factors, computer security awareness, Internet structural assurance, self-efficacy, and general risk-taking tendencies) associated with users' computer security risk perceptions. This research draws on Prospect Theory, which is a theory in behavioral economics that addresses risky decision-making, to generate hypotheses related to users' decision-making in the computer security context. A 2 x 3 mixed factorial experimental design (N = 178) was conducted to assess the effect of …

Classification Of Eeg Signals Of User States In Gaming Using Machine Learning, Chandana Mallapragada

Masters Theses

"In this research, brain activity of user states was analyzed using machine learning algorithms. When a user interacts with a computer-based system including playing computer games like Tetris, he or she may experience user states such as boredom, flow, and anxiety. The purpose of this research is to apply machine learning models to Electroencephalogram (EEG) signals of three user states -- boredom, flow and anxiety -- to identify and classify the EEG correlates for these user states. We focus on three research questions: (i) How well do machine learning models like support vector machine, random forests, multinomial logistic regression, and …

Women Authors Of Technical Writing Textbooks From 1923 To 1973, Melissa Nicole Wampler

Masters Theses

"The published histories of technical writing textbooks do not usually include many women-authored textbooks. To find out why women-authored textbooks have been marginalized in these pedagogical histories, I selected seven women-authored textbooks and four men-authored textbooks published from 1923 to 1973, investigated the backgrounds of the authors and key features of their textbooks, and used the collected data to compare the women-authored textbooks to the men-authored textbooks. I was not able to find any reason why the women-authored textbooks have been or should be marginalized in histories of technical writing textbooks; however, my study had several limitations. My thesis begins …

Lexis In Chemical Engineering Discourse: Analyzing Style In Chemical Engineering Research Articles Through A Rhetorical Lens, David Lamar Young

Masters Theses

"This study examines the style of chemical engineering research articles to discover stylistic trends that may be applicable to authors looking to publish their own research. Rhetorical stylistic analysis was used as a research method to allow for thorough analysis of all articles in the sample. Ten research articles from the two prominent chemical engineering journals were chosen using specific criteria to constitute a sample of articles that could most accurately represent the population of chemical engineering research articles. Each article was then analyzed line by line to identify markers of chemical engineering research article style, including the following: ▬Use …

How Should Plastic-Packaging Companies Apply Artificial Proofs And Topics Of Invention To Communicate Sustainability? : A Heuristic Developed On The Basis Of Rhetorical Analysis, Shristy Bashyal

Masters Theses

"This study examines how the ten plastic-packaging companies use artificial proofs and topics of invention to communicate sustainability-related information. The objective of this study was to answer the following research questions:

(i) Do plastic-packaging companies define sustainability on their website?

(ii) What are the strengths and weaknesses of the arguments in these companies' sustainability-related communications?

(iii) What invention strategies should technical marketing communicators use to communicate company's sustainable practices?

To answer these questions, I analyzed the sustainability-related documents available on the websites of the ten companies. On the basis of this analysis, I developed an invention heuristic that can be …

Exploring The Effectiveness Of Environmentally Sustainable Practices In Municipal Government: A Case Study Of The City Of Knoxville’S Department Of Parks And Recreation, Anthony Michael Brown

Masters Theses

Sustainability practices produce programs and services that meet current needs while preserving the environment and natural resources for the future. City parks and recreation departments are facing budget shortfalls and increasing expectations from customers. Governments are now embracing sustainability practices to create financial savings while also fostering relations with customers.

The purpose of this single case study was twofold: (1) to examine the effectiveness of one city department’s strategies in outsourcing its environmental sustainability program through a performance contract with Ameresco; and (2) to examine the perceptions of key department employees about the effectiveness of the sustainability initiative. A …

The History Of Technical Communication Instruction At Missouri University Of Science And Technology: The Evolution Of A Curriculum, Elizabeth Marie Roberson

Masters Theses

"This thesis provides a written record of the history of technical communication instruction at Missouri University of Science and Technology (Missouri S&T). Beginning with the school's inception in 1871 as the Missouri School of Mines and Metallurgy (MSM) through to the year 2005, I have examined course catalogs and department files and conducted interviews to provide an overview of the evolution of technical communication instruction at this institution. To better understand this evolution, I have also provided a framework for the development of the English department from a single course in 1871 to the current Department of English and Technical …

Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang

Masters Theses

"This thesis is a study of the published scholarship in international technical communication from 1950 to 1989. It provides insight into the four decades' worth of scholarship as well as a resource for the development of present and future scholarship in international technical communication. It attempts to answer the following research questions: What did scholars of international technical communication study in each decade? What are the similarities and differences among the four decades in terms of scholarship in international technical communication? What are the strengths and weaknesses of the relevant scholarship in the four decades? What can we learn from …

Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya

Masters Theses

"This study examines how tsunami satellite images operate and could provoke various interpretations. The goal of this research project is to study whether the interpretation of tsunami satellite images could extend beyond scientific features to affective messages. Primarily based on the satellite images of Sri Lanka taken before and during the 2004 tsunami, this study analyses: How could mechanical satellite images, taken automatically by a machine in orbit, become an object of profound emotional meaning?; How do viewer's experiences, knowledge, and discourse affect their interpretations of mechanical artifacts?; How are tsunami satellite images connected to affective responses by viewers?; How …